Spend on native mobile advertising is set to more than double in 2015 globally, as buyers around the world shift a greater share of mobile marketing budgets to these immersive formats, accordfingto a new survey.
A new smartphone app called Yo! has launched this week, letting users send messaging without the need of an internet connection.
Almost three quarters of German consumers would like to use their smartphones during the instore shopping process, or are already doing so, according to a new study.
Holidaymakers want technology to help them save time and money and make their trip more personalised, according to new research.