The quality of the customer service experience is one of the biggest influencing factors on a business’ bottom line, according to new research from the Institute of Customer Service into the Retail, Banking, Insurance and Utilities sectors.
The Direct Marketing Association (DMA) is to launch a three-month research project into lead generation to provide the marketing industry’s first ever benchmark of customer acquisition practices.
Facebook is adding a new security feature to its website that it says will keep users from stumbling across violent or potentially offensive content on its website, following an outcry over the discovery of beheading videos on the site.
Google’s self-driving cars, currently being tested in the US and soon in the UK, could be turned into a futuristic taxi service, according to new reports.
The Obama 2012 presidential campaign produced one of the most sophisticated direct marketing systems ever seen, pinpointing potential voters with the right messages delivered in the right format at crucial moments (helping to win the US election as a result). At last month’s DMA Technololgy Summit in London, Harper Reed, the campaign’s chief architect, revealed … [Read more…]
The insurance industry must be prepared for future market challenges, the quickening pace of customer-driven commerce and the continuing spread of the digital economy, says Ovum.
Following this week’s announcement from EE that it is doubling the amount of spectrum it is using for 4G, Matthew Howett, telecoms regulation analyst at Ovum, wonders if there really will be over 1 million 4G users in the UK by the end of this year.
Ofcom has raised £2.34bn in its UK 4G auction, providing widespread access to superfast mobile internet across many parts of the country. However, this amount was around £1bn less than it was hoping for.
EE has cut the prices for its ultra-high speed 4G services as rivals operators begin to launch their competing services.
The Direct Marketing Association (DMA) has raised industry concerns that the latest changes to EU proposals on consumer data protection reforms are “far worse for UK businesses” than originally conceived.