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YouTube

Nike gets emotional to celebrate historic Cubs World Series win

November 4, 2016

This week saw a historic event in the world of baseball: the Chicago Cubs won the World Series for the first time in 108 years. Nike marked the occasion with the emotional video as that amassed 1 million YouTube views in less than a day.

Ads, Content, Video, Viral video, YouTube

Video viral of the week: Pedigree unites Trump and Hilary supporters with ‘Lost Dog’

November 4, 2016

The 2016 US election has been a particularly divisive affair- but is there anything that Trump and Hilary supporters can agree on? This heart-warming video from Pedigree used hidden cameras to show how dogs can bring people together.

Video, Viral Facebook, marketing, Twitter, video, YouTube

YouTube Star combusts in explosive insurance ad

November 2, 2016

Finnish business insurer, LähiTapiola, has teamed up with YouTube star, Lauri Vuohensilta of the Hydraulic Press Channel, for an explosive new video.

Ads, Video, Viral video, YouTube

McDonalds axes ‘youth’ YouTube channel due to low interest

October 12, 2016

McDonald’s has closed down a youth-focused YouTube campaign, dubbed “Channel Us”, after failing to generate enough interest.

Content, Social, Video, Viral brands, content, media, UK, YouTube

Snapchat debuts $130 smart sunglasses

September 26, 2016

Snapchat has launched ‘Spectacles’ a pair of smart sunglasses with a built-in camera, as the messaging app moves into hardware for the first time.

Ads, Social content, images, Twitter, video, YouTube

Influencer marketing trends: Celebrities charge $188k for YouTube sponsorships

September 2, 2016

YouTube personalities charge an average of $187,500 (£143,000) for each sponsored video, while Instagram and Snapchat endorsements are worth $75,000, according to new figures revealed by a US talent agency.

Ads, Content, Mobile, Regulation, Social, Video, Viral marketing, media, Twitter, video, YouTube

Microsoft and Dutch boy band pranks users to warn of online privacy dangers

August 23, 2016

Microsoft teamed up with popular Dutch boy band B Brave this month to launch an elaborate stunt to warn the public abuot keeping their personal details safe online.

Mobile, Social Microsoft, Privacy, video, YouTube

1 in 5 PR disasters break on Twitter (and 94% are inflamed by trolls)

August 3, 2016

The vast majority (94%) of all PR crises either start or spread on Twitter, with trolls (malicious users posting deliberately infamatory comments) being a key catalyst for the spread, according to new research.

Ads, Social brands, Facebook, media, Twitter, YouTube

YouTube to launch $35 online TV platform next year?

July 12, 2016

YouTube us panning an online TV platform in partnership with US networks ESPN, ABC, and CBS, according to a news report.

Content, Video, Viral YouTube

Google’s latest robot butler does the dishes

June 29, 2016

Boston Dynamics’ latest robot appears to be designed to help in the kitchen, with the ability to load a dishwasher and walk up stairs.

Mobile, News Google, video, YouTube
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