To mark its sponsorship status for the 2016 Rio Olympics, Samsung told the emotionally powerful story South Sudanese 400m runner Margret Rumat Rumat Hassan- getting 22m YouTube views in the process.
YouTube is launching a new 4K platform which offers richer colors and deeper blacks, and now YouTube supports the technology.
When vertical videos are posted on YouTube, two black bars appear on each side- a perfect ad opportunity? This case study looks at how agency J. Walter Thompson (JWT) put some often overlooked ad space to a good cause.
Indian insurance firm Coverfox intercepted YouTube for several days and continued with their message until people renewed their insurance. This case study looks at how the firm made smart and fun use of retargeting that was far more effective than a simple email reminder.
Australian insurance firm Budget Direct worked with 303 MullenLowe in Sydney to create a virtual ad-within-an-ad for which gives audiences the chance to ride with Captain Risky as he performs a spectacular double helix jump stunt. This case study looks at how the VR venture got viewers sharing in droves.
Volvo’s FMX truck is the toughest they’ve ever built, so the brand demonstrated its durability by letting a child rag one around an obstacle course, getting over 11m YouTube views in the process.
This heart-warming video series from P&G’s Pantene hair care brand captured the hearts of many Americans during the Superbowl 2016. This case study shows how the Dad-Do campaign got 7 million YouTube views to become on eof the viral videos of the year.
A student’s video coursework has been mistaken for this year’s John Lewis Christmas advert, getting received almost 500,000 views after it was uploaded to YouTube earlier this year.
Unilever’s Dove brand continued its “campaign for real beauty” message with a new video ad that tested men’s real reactions to women… by hooking them up to heart monitors. See why it’s out viral of the week below…
This week saw a historic event in the world of baseball: the Chicago Cubs won the World Series for the first time in 108 years. Nike marked the occasion with the emotional video as that amassed 1 million YouTube views in less than a day.