Instagram Stories gets ads as daily users reach 150m
Instagram will start inserting ads into its new Stories feature, as the Facebook owned social network continues to encroach on rival Snapchat’s territory.
video
McDonald’s Japan holds ‘General Election’ for burger upgrade
McDonald’s Japan has begun a social media campaign that lets its customers vote for their favourite burger, with the winner becoming part of a free upgrade meal deal.
Facebook plans 15 second mid roll ads within videos
Facebook is testing “mid-roll” video advertising, where ads are played after a video has already started, according to news reports.
Unilad beats Daily Mail and Buzzfeed to become most shared Facebook page of 2016
Viral publisher Unilad has beaten off competition from the likes of the Daily Mail and Cristiano Ronaldo to be named the world’s most engaged Facebook page and online video channel for 2016.
Wendy’s tunes into Spotify Branded Moments for burger promo
Wendy’s is using Spotify’s new Branded Moments mobile ad product, which targets consumers based on time of day.
Snapchat partners MOAT to boost video ad measurement
Snapchat has partnered with ad verification specialist MOAT in the UK and France to offer third-party measurement for its video advertising.
KFC turns to Instagram for “Kentucky Fried Football Challenge”
KFC is running an Instagram-based game to coincide with the NFL playoffs, dubbed the “Kentucky Fried Football Challenge”.
Zuckerberg reveals his own personal AI assistant… voiced by Morgan Freeman
At the start of the year, Mark Zuckerberg revealed he was working on a personal AI assitant for his home. Now, in December, the Facebook CEO has revealed the end result… voice by Morgan Freeman.
Amazon makes first public drone delivery (in just 13 minutes)
Amazon has made its first commercial delivery via drone with no human involvement, delivering to a single single fulfilment centre in Cambridge, UK.
Top Google search trends of 2016: Pokémon Go beats Trump
Google has revealed its UK search engine’s top trending terms of the year, with Pokémon Go and iPhone 7 outranking Donald Trump and Prince.