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Major Snapchat revamp splits friends from media content

November 29, 2017

Snapchat has revealed its much-anticipated new redesign, as the popular messaging app looks win back lost ground to rival Instagram.

Mobile, Social content, media, video

San Miguel sponsors eSports team Heretics

November 27, 2017

Beer brand San Miguel beer has signed a partnership agreement with Spanish eSports organisation Team Heretics as its major sponsor.

Ads, Content, Video marketing, media, video, YouTube

72% of tech startups change their market within 3 years

November 20, 2017

Nearly three quarters (72%) of tech startups change their market within three years, highlighting the importance of an “Agile Focus” for long-term success, rather than a narrowly targeted approach that is so often championed for start-ups, according to new research.

News Twitter, video, YouTube

Boston Dynamics’ Atlas robot does backflips

November 17, 2017

Boston Dynamics has showcased its latest invention- a robot capable of leaping across tables and performing backflips.

Mobile, News Search, video

Mars creates 4 ‘bite-sized’ horror films to promote candy brands

November 1, 2017

Mars and Fox have teamed up to create four “Bite Size Horror” spots to celebrate Halloween.

Ads, Video, Viral brands, marketing, Twitter, video

Amazon Key lets delivery drivers unlock customers’ doors

October 27, 2017

Amazon is launching a service that lets couriers open people’s front doors and put deliveries inside, provided they have the right equipment installed.

E-commerce Amazon, retail, technology, video

By ‘eck : Melanie Sykes stars in new Boddingtons ad 20 years later

October 18, 2017

Drinks giant AB InBev has unveiled a new digital ad featuring original Boddingtons star, Melanie Sykes more than 20 years after the iconic Boddingtons adverts first aired.

Ads, Video, Viral content, marketing, UK, video

Asda partners Shazam for lip-sync Halloween face filter

October 18, 2017

Walmart-owned Asda has launched its annual Halloween campaign with a TV ad that uses Shazam to linked to an augmented reality mobile experience.

Ads, Content, Mobile, Video, Viral technology, UK, video, YouTube

Netflix smashes expectations, plans 50% original content next year

October 17, 2017

Netflix added more new subscribers than expected in the third quarter of this year, gaining 5.3 million subscribers, compared to Wall Street’s estimation of 4.5 million.

Content, Video Amazon, analytics, content, UK, video

Svedka Vodka ‘curses’ viewers with re-targeted banner ads that stalk them for Halloween

October 17, 2017

Svedka Vodka has launched an innovative Halloween campaign featuring banner ads that haunt users everywhere they go on the web, until they can lift the curse by infecting their friends instead.

Ads, Social, Video, Viral video
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