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UK

UK lags behind US for digital customer experience [INFOGRAPHIC]

May 3, 2016

Business leaders looking to improve the quality of their customers’ digital experience agree they do not know where to start, according to research.

Ads, News analytics, infographic, technology, UK

Going paperless: Adobe links electronic signatures service with Marketing Cloud

April 27, 2016

Adobe has linked up its electronic signature platform with its Marketing Cloud platform, in a bid to make it easier for marketing and e-commerce to produce a “paperless experience”.

News global, marketing, media, UK

Sunfly to launch £4.99 karaoke streaming service

April 26, 2016

Karaoke technology firm Sunfly is marking its 25th Anniversary with the launch of streaming service which will allow every household in the UK to access its karaoke library through their tablets, laptops, smart phones and TVs.

Mobile, News, Video Entertainment, technology, UK, video

Digital divide ‘holding back UK economy’ – report

April 25, 2016

A digital divide is opening up across the British economy, with just over half (55%) of “pioneer” firms adopting digital technologies and processes, while the other half (45%) are falling behind. This is according to new research by the CBI and international technology and consulting firm, IBM.

News retail, security, technology, UK

Emojis boost email open rates: ‘Tears of joy’ most popular

April 22, 2016

Brits are 63% more likely to open an email with an emoji accompanying the subject line, ahead of US and other European couterparts, according to new research.

News, Social email, marketing, Spain, UK

Ecommerce sales growth doubles (but tablets falter)

April 22, 2016

Online retail sales growth rate surged 15% in the first quarter of 2016, but there is a growing disparity observed between smartphone and tablet usage, according to new data.

E-commerce ecommerce, retail, smartphones, Travel, UK

Five top tips for A/B testing and Conversion Rate Optimisation

April 20, 2016

Marie Despringhere, UK Country Manager, Optimizely, outlines five top tips to help businesses achieve greater Conversion Rate Optimisation success.

Ads analytics, content, UK

Bing takes on Google with Shopping ads

April 19, 2016

Microsoft has launched Bing Shopping in the UK, a platform designed to give marketers greater control over their online retail campaigns.

Ads, E-commerce, Search brands, Google, Microsoft, retail, UK

Broadband ads “misleading” say MPs

April 19, 2016
ASA rules Lord Sugar broke UK ad rules with tweet
ASA rules Lord Sugar broke UK ad rules with tweet

British MPs have claimed that broadband ads are misleading, with just 10% actually getting the advertised speeds.

Ads advertising, broadband, government, UK

The new fiver: Bank of England creates website to promote plastic banknotes

April 18, 2016

Digital agency Cyber-Duck is creating a website for the new £5 polymer (plastic) banknote for the Bank of England.

Ads, News marketing, security, UK, video
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