Ad blocking slow down? Filtering levels out at 21% in UK
Ad blocking levels have not risen in the first half of 2016, staying level at around 21%, according to new data.
UK
Marketing bosses “lack of insight into margin and profit performance”
The future Chief Marketing Officer (CMO) needs to be much more familiar with financial data to survive, yet lack of visibility into margin is holding them back, according to new research.
Samsung “most trustworthy Olympics sponsor brand”- survey
Samsung is the most trusted Olympic sponsor brands among UK consumers, while McDonalds is the least trusted, according to new research.
Half of large retailers “failing to connect in-store and online shopping experience”
Most large UK retailers are continuing to face difficulty in delivering a consistent omnichannel experience, with almost three-fifths (59%) unable to link in-store sales to online activity and nearly two-fifths (38%) failing to offer consistent pricing across all channels, according to a study of multichannel retailers by RetailMeNot.
Pinterest revamps ad process: Lets brands bid on CPM campaigns
Pinterest is changing the way it sells ads, letting marketers in the US and the UK buy ads through its auction based on how much they’re willing to pay for each impression.
Fear of the start-ups: 80% of firms fear they could be displaced in 5 years
UK businesses have extreme fears for the survival of their businesses, with 80% believing that they could be displaced by a new business that focuses on technology within the next 5 years.
Banking watchdog shakes up sector with ‘open banking’
The Competition and Markets Authority (CMA) has published its “shake up” of the UK’s banking sector with plans to implement a one-stop app where consumers can track their accounts across multiple banks.
Video viral of the week: “World’s biggest asshole” promotes organ donation
This new online video campaign from Donate Life uses dark comedy to show how even the “world’s biggest asshole” can do something very positive through organ donation. See why it’s our video viral of the week below…
The mobile disconnect: Advertisers and mobile operators ‘not living up to consumers’ expectations’
The majority of UK consumers are left dissatisfied with the mobile advertising experience, according to new research.
Top retail tips: Click and Collect or get left behind
The inconvenience which can sometimes occur with home deliveries has led consumers to look for more convenient and flexible ways to receive their purchases. Bright Masih, Retail Account Director, Black Pepper Software, looks at the expansion of Click & Collect and how retailers need to utilise the service.