Asda cuts food waste with supplier matchmaking app
UK supermarket chain Asda Has launched a food waste matchmaking app, letting suppliers buy and sell food that would otherwise be dumped.
UK
Asda debuts Walmart Exchange ad platform in the UK
Walmart has extended its private ad exchange, dubbed “Walmart Exchange”, to Asda in the UK, giving brands access to its lucrative shopper data for targeted ads.
Acquia to power Virgin Sport online festival platform
Digital solutions firm Acquia, has been hired as the technical lead on delivering Virgin Sport’s new festival platform.
Are you a strategic, specialised and creative marketing professional? So is everyone else
LinkedIn has revealed the most overused words by marketers, including words “strategic” “specialised” and “creative”.
Rise of the bots: Huge networks of fake accounts found on Twitter
Massive collections of fake accounts are lying dormant on Twitter, possibly used to spread spam or suspicious links, according to new research.
76% of marketers say ad-blocking will be good for the industry
Ad blocking is seen as a potentially good thing for the ad industry by marketers, although 38% said it could lead to a decline in online marketing, according to the results of a new survey.
Email marketing still best performing channel for marketers- report
The vast majority (84%) of marketers use email, which was also rated as the best-performing channel by the highest proportion of marketers (41%), according to new research.
UK high street sales slump as online rises- ONS
ONS retail statistics reveal December’s High Street retail figures slumped to their biggest fall for over four years, while online sales rose 21.3%.
Retail apps failing to meet consumer expectations, research finds
Consumers believe current retail apps are failing to deliver the high quality and interactive mobile shopping experience they demand, according to new research.
Sainsbury’s partners Spotify for #foodancing ad campaign
Sainsbury’s has partnered with Weiden + Kennedy to launch a new music based ad-campaign which is calls a ‘step-change’.