Ahead of the 17th annual FINA World Aquatics Championship in Budapest, competitive swimwear brand Arena selected two Userfarm filmmakers’ videos for the company’s “Power of the Finish Line” social media campaign.
Ford is the first brand to take advantage of a combined offering between Primesight and RadiumOne that integrates out-of-home and mobile advertising so that advertisers can target people based on both their location and their content sharing behaviour.
Ad viewability levels in the UK rose for the first time in nine months to the highest level seen for over a year, according to new research.
Experian is announcing its “3 ‘I’s guide” to help businesses prepare for GDPR, with some practical steps to help avoid fines when the consumer data protection laws come in place om 25th May 2018.
Netflix now has more subscribers outside the US than in its home market, helping the online video service outstrip expectations for audience growth for the second quarter of 2017.
Businesses may be overlooking connected customers’ situational demands, as shoppers’ purchasing behaviours shift depending on the item they are buying, according to a new report.
In a survey of 82 to 94-year-olds, SPF Connect, a charity-funded project to bring senior citizens online, discovered that a staggering 66% of their clients had never touched a computer before.
Snapchat has launched “Snap Publisher”, helping advertisers create their own ads for the service from within a normal browser.
Amazon plans to enter the “recipe box” market in a bid to take on brands such as Hello Fresh and Blue Apron, filing a trademark to sell boxes of ingredients and cooking instructions online.
While many e-tailers may be focusing on the millennial customer experience, they must be careful not to do this at the expense of silver surfers – who in many cases are less fickle customers and more willing to spend than their younger counterparts. Luke Griffiths, General Manager at Klarna UK, looks at the psychological factors … [Read more…]