UK Archives

Viral publisher Unilad could be up for sale after owner goes into administration

October 5, 2018

The parent company of Unilad is going into administration with debts of more than £6m owed to various parties, resulting in the popular digital publisher of viral content attracting bids.

SEO enters the mainstream: key factor for most marketing strategies

October 2, 2018

A growing number of marketers believe SEO to be a key factor to the success of their efforts, according to new research.

Tech investment ‘crucial to business survival over next 5 years’

October 2, 2018

The majority of UK companies could be out of business within five years without tech investment, with three quarters of UK business (86%) are highly dependent on data, according to new research.

AudienceProject debuts TV measurement tool based on individual behaviour

October 2, 2018

MarTech firm, AudienceProject, is launching a new Addressable TV measurement solution – the first of its kind to be based on individual data rather than modelled data.

UK firms struggle to support digital self service

September 26, 2018

Companies are facing increased customer demand for digital self-service options, such as chat and text message, but many are quick to add new channels of communication without first addressing internal barriers.

Majority of UK holiday shopping ‘will occur digitally and not in-store’

September 19, 2018

Nearly 85 percent of consumers plan to spend the same or more on gifts as they did last year, with millennials almost 2X more likely to increase spend, according to new research.

High-impact digital display ads ‘amplify standard media’

September 19, 2018

High-impact digital display ads such as pageskins generate an amplification effect for standard media, according to new research.

Display and subscriptions continue to drive digital publishing revenue

September 18, 2018

UK digital publisher revenues have grown 6.8% over a year, following strong growth in display and subscription formats, according to new research.

AI ‘to create twice as many jobs as it destroys’

September 17, 2018

The World Economic Forum has issued a report stating that over the next decade AI could create almost double the number of jobs that it will destroy.

The UK’s favourite events revealed: sport, music and theatre top list

September 17, 2018

Sporting fixtures lure 150 million attendees each year, with a total annual spend of £8.5 billion, while music concerts and the theatre take second and third sport as UK public spends over £48 billion attending events each year, according to new research.