UK
American Express strikes partnership with digital lender ezbob
Global payment services company American Express has today announced a new partnership with online financing platform, ezbob, to offer selected small-to medium-sized UK business customers fast, secure and competitive access to finance.
37% of business leaders ‘don’t know what they are spending their marketing budgets on’
Many business leaders are not actually aware of what they’re spending their dedicated marketing budgets on, with over 1 in 3 (35%) unsure whether their marketing budget has increased or decreased in the last financial year, according to a new survey.
In an age of evolving attention spans, how do you create content that sticks?
As attention spans shorten and people become more selective with the content they read, listen to or watch, it’s important the marketers understand consumers habits like these to then be able to target them later on down the road. Nadjya Ghausi, vice president of marketing at Prezi, explores how marketers can use visuals, storytelling and … [Read more…]