UK Archives

Brits ‘more interested in Love Island than Brexit’

January 8, 2019

Love Island generated more interest online than Brexit, the Royal Wedding and the World Cup during 2018, according to new data.

Top 10 Christmas movies: Brits ditching DVDs for streaming festive faves

December 21, 2018

Streaming sites are disrupting the Christmas movie market for 2018 – 73% of people say that they’ll be ditching DVDs in favour of streaming sites to watch their Christmas movies this year, according to new research.

AR pioneer Blippar goes into administration

December 21, 2018

Blippar, a UK-based company that specialised in augmented reality received more than $100m in funding but ultimately failed to make a profit.

Super Saturday to be the busiest day of the year for shopper traffic on the High Street

December 21, 2018

Footfall up 20% on the daily average on Saturday 22 December, as consumers rely on click and collect, and take to the high street to finish off buying festive gifts.

Twitter forced to reveal identity of parody Wetherspoon’s account after court order

December 18, 2018

A court has ordered Twitter to reveal the identity of the person behind a set of satirical and “abusive” Wetherspoon accounts.

ASOS in suprise sales warning ahead of Christmas

December 17, 2018

ASOS has warned of slowing sales in the run up to Christmas, as the UK-based online fashion retailer issues a “significant deterioration” in sales growth.

‘The challenge for digital marketers: how can retailers sell more stock at full price in 2019?’

December 12, 2018

Romulus Grigoras, CEO of OneStock, looks at what brand marketers can do to maximise profit margins over the next 12 months.

Consumers set to spend £7bn on groceries in run up to Christmas

December 12, 2018

Sales momentum remains weak across the grocery industry, with headline growth of +2.3% over the last four weeks, according to data released by Nielsen.

Viral of the year: Oasis spoofs Heineken with cringe-worthy ‘Togetherness’ video

December 4, 2018

Coca-Cola-owned drinks brand Oasis created a tongue-in-cheek, parody of the world of marketing, with an ad that challenged people with opposing views to drink from the same oddly shaped bottle.

Half of business leaders ‘don’t have a marketing attribution model’

December 4, 2018

Nearly half (46%) of business leaders don’t have a marketing attribution model, with 37% feeling overwhelmed by the complexity of attribution data.