UK
A third of the UK’s largest online retailers ignore customers during shipping
Only four of the UK’s 100 largest online retailers provide customers with personalised information about the status of their orders, with 27% not communicating with shoppers at all during the delivery period.
Is ROI dead? New report shows rise in Customer Lifetime value metric
Customer Lifetime Value (CLV) is starting replace ROI as the core metric for evaluating the effectiveness of marketing activity, as opposed to short term measurement ROI, according to new research.
Comcast’s Freewheel launches ‘Drive’: OTT video ad solution
FreeWheel has announced the launch of its advanced ad suite for the UK market, ‘Drive’ is designed for a new era of integrated media-buying and campaign management for internet TV services.
Customer experience trends: No ‘third time lucky’ for brands
There’s no ‘third time lucky’ for brands failing at customer experience, with two in five consumers (39%) would consider switching to another retailer after two bad experiences with a brand.