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UK

Right to reply: Google's new trademark policy will see ad costs spiral, counterfeits rise and brand owners damaged

September 28, 2010

This month, Google announced it would be rolling out a new trademark policy in the UK (to replicate that of the US). Matthew Whiteway, Client Services Director at Greenlight, a specialist search and social marketing consulting and technology firm, says this will have severe implications for advertisers, user experience and brand owners.

Search, Uncategorized Google, marketing, technology, UK

3 Beats Vodafone to become Britain’s Best Mobile Broadband Provider

September 27, 2010

3 has been named as the Best Overall Mobile Broadband Provider by independent broadband comparison site www.broadband-expert.co.uk in its 2010 Mobile Broadband Awards.

Search, Uncategorized broadband, marketing, Twitter, UK

3 Beats Vodafone to become Britain’s Best Mobile Broadband Provider

September 27, 2010

3 has been named as the Best Overall Mobile Broadband Provider by independent broadband comparison site www.broadband-expert.co.uk in its 2010 Mobile Broadband Awards.

Uncategorized broadband, UK

3 Beats Vodafone to become Britain's Best Mobile Broadband Provider

September 27, 2010

3 has been named as the Best Overall Mobile Broadband Provider by independent broadband comparison site www.broadband-expert.co.uk in its 2010 Mobile Broadband Awards.

Uncategorized broadband, UK

Email marketers failing to measure revenue generated

September 27, 2010

The UK’s email marketing sector are failing to use the tools necessary to measure the volume of sales generated by email marketing, new research published by the Direct Marketing Association (DMA) has revealed.

Uncategorized content, email, marketing, UK

Blockbuster files for bankruptcy protection as online rivals soar

September 24, 2010

Blockbuster has filed for Chapter 11 bankruptcy protection in the US, as the one-time market leader in DVD rentals struggles to keep up with online competition such as Netflix and LoveFilm.

Search, Uncategorized Entertainment, marketing, Twitter, UK

UK website connects unsigned artists to music fans and record labels

September 23, 2010

Roostie, a new music website to help unsigned bands promote their material, has launched in the UK this week.

Uncategorized music, UK

eBay debuts motoring services hub

September 23, 2010

eBay Advertising has launched the Motoring Services Hub , an integrated online hub that showcases a wide range of motoring-related services, offers, and special deals from partners .

Uncategorized advertising, behavioural targeting, brands, eBay, UK

Guest comment: Putting the web on TV – Next Generation of pay TV?

September 22, 2010

With online video now firmly established in the UK with the likes of YouTube and BBC’s iPlayer, what lies ahead for the humble TV? With Google TV and Project Canvas set to take IPTV mainstream Tom Cape, Managing Director of Capablue, takes a look at the new opportunities for pay TV”

Uncategorized, Video BBC, Google, UK, YouTube

Britain's fashion brands 'fail to walk the digital catwalk'

September 22, 2010

With the world’s eyes on London Fashion Week, online interaction with some of Britain’s leading luxury clothing names will be at a peak. However, research conducted by global domain name marketplace, Sedo, has shown that some of the UK’s best loved fashion names have failed to secure ownership of their relevant web addresses, losing sight … [Read more…]

Uncategorized brands, global, UK
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