Three quarters of UK viewers (75%) have second screen devices nearby when watching TV, making TV a primary driver of digital activity for direct to consumer (DTC) brands, according to new research.
London Tech Week, Europe’s largest festival of technology and innovation, hosted the UK’s first live multi-pilot Jet Suit race demonstration over the Royal Victoria Docks waterway next to ExCeL London.
More than half of marketers (53%) claim ‘you can never have too much data’ on customers, but one in three don’t know what to do with the data they’re collecting, according to new research.
Adverts depicting harmful gender stereotypes, such as men struggling with the housework or women unable to park a car, will be banned in the UK under a new ruling coming into force today.
Nearly three quarters of marketers and CX professionals (74%) are investing in digital experiences in an effort to foster long-term loyalty and build better relationships with their customers.
Some 27% of UK retailers and 53% of German retailers fail to provide the customer with any communication during the delivery period, according to new research.
Over half of consumers in the UK and US want the fashion industry to become more sustainable, calling for reduced packaging and fair pay for workers among their top demands.
The role of influencers in popular culture, like Love island or the royal family, is not as living up to the marketing hype, according to new research.
Yahoo Sport UK will bring football fans closer to the 24 teams taking place in the Women’s World Cup this summer over seven rounds with a weekly video series presented by sports journalist and broadcaster Lynsey Hipgrave.
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