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UK

Absolute Radio and Kiss boost digital audio ad platform

August 13, 2019

Publishing giant Bauer Media is relaunching its digital audio advertising platform, Bauer InStream, for its brands that include Absolute Radio, Magic, Kiss and Empre and Grazia magazine podcasts.

Ads advertising, brands, content, media, UK

NHS gets £250m boost for AI lab

August 9, 2019

The NHS is planning to invest £250m in the creation of an AI lab to create better technologies and solutions for patients.

Mobile government, Privacy, technology, Twitter, UK

Casual dining trends: Birmingham tops UK for Wowcher deals

August 8, 2019

People in Birmingham are Britain’s hungriest for casual dining (restaurant and bar) deals, spending the most per person during the first half of 2019 – followed by Liverpool, London and Manchester, according to new research.

E-commerce, Mobile ecommerce, local, Travel, UK

Brits ‘spend 32 hours on phones during a weeks holiday’

August 8, 2019

People from the UK spend more than half an hour each day using tech for work while on holiday and over a third of people say they get anxious if they don’t have access to the internet on holiday, according to new research.

Mobile apps, marketing, media, UK

ASOS and Klarna expand global payments partnership into the US

August 6, 2019

Payments provider Klarna has expanded its partnership with fashion giant ASOS, to include the US.

E-commerce, Mobile brands, Europe, global, UK

Merkle rolls out data-driven planning methodology Pando Planning to UK

August 1, 2019

Performance marketing agency Merkle has launched its new planning methodology, Pando Planning.

Ads marketing, UK

Top tips: Debunking three AI marketing myths

July 31, 2019

Despite there being so much hype about AI, just 27% of marketers are actually using AI in their jobs. Parry Malm, CEO and co-founder of Phrasee, myth-busts AI misconceptions with practical examples of how AI can help them do their jobs better and faster.

Ads, Content, News email, marketing, media, technology, UK

The new political battleground? Boris Johnson’s team tests hundreds of Facebook campaign ads

July 26, 2019

The new UK Prime Minister Boris Johnson has appeared in hundreds of almost identical Facebook and Instagram ads featuring tiny variations, as his campaign team look to find the most effective message ahead of a possible general election.

Ads, Content, Regulation, Social email, Facebook, media, UK, video

Environmental footprint would deter two-thirds of consumers from making a purchase

July 26, 2019

Eco-conscious consumerism is here for the long-haul, and with fashion stalwarts such as Zara making a promise to sell only sustainable clothing by 2025, it’s clear that sustainability is now an essential element in the purchase decision process.

E-commerce advertising, brands, content, marketing, UK

Consumer confidence remains low as companies look to provide a human touch

July 24, 2019

Consumer confidence remains flat in Q2 amid continued economic uncertainty, according to new research.

Ads, Content brands, retail, UK
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