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UK

Foursqaure teams with American Express to offer ‘voucher-free’ offers in UK

June 1, 2012

Location-based social network Foursquare has teamed up with American Express to launch a range of voucher-free offers in the UK, following a similar campaign in the US last year.

Uncategorized music, UK

The Royal Mint tracks online Jubilee and Olympic camapigns

June 1, 2012

The Royal Mint is set for one of the busiest marketing periods in its 1,000-year history and has appointed DC Storm to monitor its offline and online activity during the Diamond Jubilee and London 2012 Olympic events.

Uncategorized marketing, media, UK

Right to reply: Google’s ‘Penguin’ search update loosing trade for online businesses

May 31, 2012

Changes to the popular search engine Google in April has meant many good websites have seen their Google ranking plummet and websites with no relevant information on the topic being searched on go up the Google listing. Has your website recently seen a drop in its Google ranking? Or has it even been slapped with … [Read more…]

Search, Uncategorized content, Google, UK

Right to reply: Google's 'Penguin' search update loosing trade for online businesses

May 31, 2012

Changes to the popular search engine Google in April has meant many good websites have seen their Google ranking plummet and websites with no relevant information on the topic being searched on go up the Google listing. Has your website recently seen a drop in its Google ranking? Or has it even been slapped with … [Read more…]

Search, Uncategorized content, Google, UK

Mobile commerce trends: UK mobile shopping sales ‘quadruple in just two years’

May 30, 2012

More than two-thirds (64%) of smartphone owners are now using their mobile device to shop online, a number that had quadrupled in just two years.

Uncategorized apps, retail, UK

Google bosses ‘knew about Street View data snooping’

May 29, 2012

Google could face further legal action for using its Street Cars to harvest data from resident’s unsecured WiFi networks.

Search, Uncategorized email, Google, Privacy, UK

Imperial Tobacco appoints Cyber-Duck for digital investment

May 29, 2012

Tobacco giant Imperial Tobacco has appointed London based award-winning digital agency Cyber-Duck to produce and develop a new extranet system for the organisation.

Uncategorized brands, content, infographic, technology, UK

Marketers ‘missing a trick with deluge of multi-channel data’

May 28, 2012

Companies are understanding the importance of ‘customer centricity’ but fail to come to terms with the raft of multi-channel data that could be used for personal targeting campaigns, according to new research.

Uncategorized analytics, brands, marketing, UK

Spoof news site The Daily Mash signs mobile ad deal

May 25, 2012

UK satire website The Daily Mash has appointed 4th Screen Advertising as its exclusive mobile advertising sales partner.

Uncategorized advertising, global, media, UK

Bulmers cider launches augmented reality ‘perfect serve’ app

May 25, 2012

Drinks brand Bulmers has launched an augmented reality app letting users pour a virtual pint via their mobiles.

Search, Uncategorized Android, Google, technology, UK
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