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UK

Right to reply: 1 in 10 shops empty on high street- is multi-channel a solution?

November 20, 2012

The British Retail Consortium (BRC) has found more than one in 10 shops in the UK’s town centres were empty in October as retailers were suffering rising costs and stagnating sales. Adam Stewart at Rakuten’s Play.com, looks at why a strong multi-channel strategy is becoming more important.

Uncategorized government, marketing, retail, UK

Retailers face OFT probe into online shopping data

November 19, 2012

The Office of Fair Trading (OFT) has launched an investigation into how online retailers in the UK are using software and data to target individual customers with personalised prices.

Uncategorized marketing, UK

Loyalty programmes: forget everything you know (whitepaper)

November 19, 2012

Mobile marketing agency Sponge has released a ten-point action plan outlining how retailers need to evolve their loyalty programmes.

Mobile, Uncategorized Entertainment, marketing, UK

Top tips: Google’s new paid shopping results- what you need to know

November 16, 2012

Google Shopping announced yesterday that the European roll out of the paid Shopping will start in February. Marc Warren, MD of Periscopix, looks at what this means for retailers

Search, Uncategorized Google, images, UK

Guest comment: Direct .uk domain names – a new online home for British businesses?

November 14, 2012

Eleanor Bradley, Director of Operations for Nominet, the non-profit organisation responsible for managing the .uk domain space, explains a current proposal to launch direct.uk domains and how you can have your say on the future of the internet for British businesses

Search, Uncategorized Amazon, global, security, UK

16m Brits ‘lack basic web skils’

November 9, 2012

Around 16 million people in the UK lack basic web literacy skills, potentially holding up economic growth to the tune of £63bn, according to a new report released by UK digital champion Martha Lane Fox.

Uncategorized BBC, Facebook, global, UK

Video viral of the week: John West interactive YouTube video tells ‘story in a can’

November 8, 2012

This interactive YouTube video forms part of John West’s latest £6m marketing efforts to showcase its ethical fishing practices. The ‘story in a can’ campaign invites UK consumers to track exactly where their canned fish comes from. See why it’s our video viral of the week below…

Uncategorized, Video marketing, media, UK, YouTube

Office-based romances ‘cost £65,000 in lost productivity’

November 7, 2012

More than half (54%) of all UK office workers have engaged in at least one romance while at work, an activity which could cost each large business tens of thousands of pounds a year in lost productivity, according to a new study.

Uncategorized UK

Call analytics firm AdInsight rebrands as ‘ResponseTap’

November 6, 2012

Call tracking and analytics firm AdInsight has rebranded under the new name ResponseTap.

Uncategorized analytics, marketing, technology, UK

Guest comment: Cowboys and Pen-pushers- 80% of leads lost to poor sales and marketing relationship

November 5, 2012

Rivalry between sales and marketing departments is commonplace in large organisations, with leads often lost as a result. Ahmed Ahmed at Tomorrow People looks at the fraught relationship between the two departments (and the things they call each other!)

Uncategorized content, financial services, marketing, Twitter, UK
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