Insurance companies could be losing precious business by underutilising loyalty schemes to reward and retain existing customers, according to a new survey of over 2,500 UK consumers.
Video ad technology company Tremor Video has formed an international partnership with digital performance company DoubleVerify to reduce online ad fraud by eliminating machine or bot-based impressions from campaigns.
The studio behind Simon’s Cat has raised £88,000 to produce a special episode of the hugely popular YouTube cartoon.
Nestle has launched “The Pod” a social media hub letting Nescafe fans share actions for virtual and real rewards.
The UK spy agency GCHQ has been named as the biggest “internet villain” at the annual Internet Services Providers’ Association (ISPA) awards.
London’s flourishing tech sector is to be boosted further by the launch of a new $100m venture capital fund to be based in the city.
Over 3.2 million businesses are due to miss out on £52.6bn in revenues in the next 12 months alone because they haven’t switched on to mobile, according to new research.
Mind Candy, the team behind the popular Moshi Monsters kids social network, has launched a new content sharing app PopJam.
More than half of media buyers believe that linking TV and VoD (Video on Demand) is essential if they are to significantly grow their video spend, according to new research.
AVG has urged legislators to devise a plan that stops data gathering firms from spying on children by placing limits on how much can be collected from portable devices.