Lycamobile launches first 3D animated advertising campaign
UK phone network Lycamobile has worked with visual storytelling studio Nucco Brain, the produce the first Lycamobile full CGI broadcast advertising campaign.
UK
Simon’s Cat breaks crowdfunding record
The Simon’s Cat campaign on Indieogo has smashed UK crowdfunding records by successfully raising more than £284,000 / $478,000 to produce their first ever broadcast-length colour film.
TV-like buying dominates online video deals- report
Almost all online video advertisers in the UK are buying their ad in a TV-like way, indicating the cost-per-action model is no longer working for video advertisers, according to new research.
12 big data myths busted (Infographic)
Big data has quickly established itself as key to enabling the next great leaps in marketing evolution, but the industry is hampered buy a lack of take-up as myths about its pros and cons persist. The DMA Data Council has teamed with a panel of practitioners from the Email, Mobile & Connected and Social Media … [Read more…]
Police launches advert replacement on illegal websites
The Police Intellectual Property Crime Unit (PIPCU) at the City of London Police has begun replacing advertising on copyright infringing websites with official force banners, warning the user that the site is currently under criminal investigation.
UK tech sector soars amid strongest growth since credit crunch
The UK tech sector enjoyed a quarter of robust growth from April to June 2014 with the expansion of business activity rising at its fastest pace since the onset of the financial crisis, in 2007.
Usability case study: How optimisation helped Flybe boost revenues
In November 2013, Flybe partnered with Maxymiser to develop a long-term strategy to improve customer experience across its digital channels. The plan helped transform Flybe’s customer engagement with campaign alone providing a catalyst for stunning annualised revenue growth of £8.5 million. This case study looks at how the regional airline achieved success.
Morrisons in customer data drive with Quidco
Supermarket Morrisons has launched an exclusive campaign with Quidco, harnessing member data to acquire new customers for its recently launched online food delivery service.
One third of consumers still believe Nike was an official World Cup sponsor
New research from GlobalWebIndex has found that Coca-Cola, McDonald’s, Visa and Adidas were the most recognised sponsors from the 2014 World Cup, with recognition levels of 50%, 39%, 41% and 36% respectively (among UK, US and Brazilian consumers).
Most UK web users ‘opt in to see porn’
The vast majority of new broadband customers in the UK are opting out of porn filters when prompted to install them by service providers, according to new research from Ofcom.