John Lewis is widely regarded as the ‘King’ of the Christmas ad, known for using tracks (generally covers) from up-and-coming singers. This year is no different, with the track of choice being Tom Odell’s cover of John Lennon original, ‘Real Love’. But new research indicates that track requests on Shazam have fallen substantially this year.
To promote its Shreddies cereal brand, Nestle UK launched a PlayCaptcha+ campaign to raise awareness and increase viewership of two short videos in the ‘Great British Nana Holiday’ series.
Currency and rate exchange website, XE.com, has chosen Exponential Interactive to monetise their in-app and mobile web inventory globally in an exclusive two-year deal.
Nando’s has unveiled its first ever creative campaign as the retail arm of the brand looks to expand beyond its restaurant roots and into consumer’s kitchens.
Tinder is introducing a new feature that lets its users undo any mistakes they make when swiping through the popular dating app… provided they pay.
On Thursday in Bluewater shopping centre, Hyundai Motor are opening the UK’s first digital car showroom that lets people buy a car online in minutes without having to deal with sales people.
The rise of omni-channel retail has led to greater expectations for the in-store shopping experience amongst UK consumers.
Channel 4 has launched a selection of its sales division’s interactive video ad formats (iVOD) on Apple iPhones and iPads as the UK broadcaster looks to capitalise on its growing mobile audience.
Over half (56 per cent) claim they are regularly offered irrelevant rewards or discounts, with a siginificant generational difference in Brits when it comes to how consumers wish to receive their rewards, according to new research.
Retail giant John Lewis has predicted that traffic from mobile phones will outstrip traffic from desktops on Christmas day, as the UK continues to take advantage of digital technology.