With rising levels of data and growing pressure to deliver a more personalised service, companies are increasingly switching to the new ‘Chief Data Officer’ role. Boris Huard, Managing Director, Experian Data Quality, argues why an expert who can define the organisation’s data strategy and become the guardian of data quality will be a crucial role … [Read more…]
You may have seen figures from BDO, the accountancy firm, which show that like-for-like sales on the high street fell 1.4% year-on-year in December. The fashion sector saw sales down 3.1% for the month and 6.1% year-on-year on the high street. However brands including House of Fraser said online sales rose by more than 31 … [Read more…]
Sainsbury’s Christmas ad tops the 2014 UK YouTube ads leaderboard, with Nike getting two spots in the top 10 ranking, according to new data from Google which also looks at the leading agencies.
Apple’s iTunes will now offer a refund for 14 days after purchase, bringing the company in line with European regulations and offering the prospect of de facto “trial periods” on the app store for the first time.
We all remember the use of José González’s beautiful track ‘Heartbeats’ in the 2005 Sony bouncy balls advert and ‘1234’ by Feist in Apple’s advert for the iPod Nano in 2007. However, a new list from Shazam details the most memorable tie ups between advertisers and music artists in 2014.
Two thirds (66%) of the top online retailers failed to send customers any Christmas offers in the month running up Black Friday, according to new research.
BT is in exclusive talks to buy EE £12.5bn but the two communications giants could be in for a difficult legal battle to make the deal go ahead.
The number of houses in Britain with a television set has fallen for the first time since the 1950s as viewers switch to tablets, PCs and other devices to watch video, according to new research.
In light of the news that hackers might target driverless cars to cause traffic chaos Wil Rockall, director in KPMG’s cyber security practice argues that the benefits of automated transport far outweigh the risks.
The Pirate Bay has been taken offline following a raid in Sweden, ending years of a police ‘cat and mouse’ chase with the file sharing website.