With the festive shopping frenzy looming, Campbell Williams, Director of Strategy and Marketing at Six Degrees Group discusses the importance of IT infrastructure the busy time of Black Friday.
With the John Lewis Christmas ad now a staple of the UK festive calendar, other big stores are also raising their game in the yuletide marketing stakes. New research polled families to rate the most effective TV spot this year, with Aldi coming out on top.
For Halloween 2015, Cadbury’s brought back one of its old chocolate bars back from the dead with a social media vote. This case study looks at how the brand generated huge interest on Twitter, with a little unexpected help from a celebrity influencer.
Amazon is taking on UK supermarkets, launching its ‘Pantry’ service delivering grocery goods to Prime customers.
Media quality in video advertising remains a challenge for online advertisers in the UK, according to a new report.
Businesses invest huge sums of money refining their customer experiences. However, what if this was turned around? What if more of that investment was focused internally – applying the same user centred design and technology to improve business performance? Andy Franks, Business Director at Box UK, discusses the benefits that this approach might bring and … [Read more…]
Following the news that Asda is considering an online-only approach to Black Friday this year, while Amazon is trying to mitigate big peaks in website traffic by running ‘Black November’ instead, Terry Hunter, VP eCommerce and Client Strategy at Astound Commerce argues that back-end systems must be optimised to deal with what will still be … [Read more…]
Over 87% of fast growing businesses reported that the marketing department has an influential role in setting overall business strategy, according to new research.
Small and Medium Sized Enterprises (SMEs) risk being disqualified from bidding for work because of the lack of importance they are placing on looking after their valuable client data, according to a survey of procurement managers by KPMG.
MasterCard is launching its Masters of Code competition with a London hackathon on November 14th and 15th at the Impact Hub in Westminster.