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Ireland: Email now being used to drive sales

June 24, 2011

Over three quarters (84%) of Irish marketers believe email is either “important” or “very important” to their overall marketing strategy, with a renewed focus on driving sales as well as building brand awareness, according to a new survey.

Uncategorized email, Facebook, marketing, media, Twitter

Twitter adds own-brand short URLs

June 14, 2011

Twitter has launched a built-in link shortening service that automatically condenses long URLs down to 19 characters.

Uncategorized analytics, global, Google, Twitter

France bans words ‘Twitter’ and ‘Facebook’ from TV and radio

June 6, 2011

The French government is set to ban the use of the words ‘Facebook’ and ‘Twitter’ on television or radio programs, after a crackdown on using brand names on news programmes.

Uncategorized Facebook, France, government, Twitter

France bans words 'Twitter' and 'Facebook' from TV and radio

June 6, 2011

The French government is set to ban the use of the words ‘Facebook’ and ‘Twitter’ on television or radio programs, after a crackdown on using brand names on news programmes.

Uncategorized Facebook, France, government, Twitter

Right to reply: Social approach vital in gaining trust of online shoppers

June 6, 2011

Peer reviews are an important tool in the battle to combat rogue customer reviews on shopping websites, according to Mike Harty from Shopow.

Uncategorized agencies, Facebook, retail, Twitter

Super injunction dispute: Twitter prepared to hand user ID to authorities

June 2, 2011

Twitter has warned users that it is prepared to hand over their personal information to authorities if required by law, although it would notify them before they do so, following the recent controversy surrounding multiple breeches of gagging orders on the micro-blogging site.

Uncategorized blogging, email, Privacy, Twitter, UK

Most journalists now using social media for scoops- research

June 2, 2011

More than three quarters of journalists rate social media as an important professional tool, while almost 90% are using social media more than they were a year ago, according to new research from Daryl Willcox Publishing.

Uncategorized Facebook, media, Twitter, UK, YouTube

Top tips: Getting the most out of technology for business

May 31, 2011

The age old imperative for businesses to do more with less in order to maximise profits has never been more applicable than it is today, as companies must work harder than ever to turn a profit in an increasingly competitive business environment. Each organisation will have its own strategy for achieving its goals and naturally, … [Read more…]

Uncategorized email, media, technology, Twitter

Roundtable report: SMEs should avoid social media for recruitment

May 24, 2011

The use of social media in recruitment is on the rise with many success stories. However, according to a panel of recruitment specialists, small businesses will not be among those who directly profit from this emerging market due to its time intensive nature.

Uncategorized content, Facebook, media, Twitter, UK

Time to buy shares in social media? LinkedIn valued at $4.25bn in stock exchange debut

May 20, 2011

LinkedIn has begun trading on the New York Stock Exchange, representing the first US-based social media firm to go public.

Uncategorized Facebook, Google, media, technology, Twitter
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