LinkedIn adds Twitter-style ‘follow’ tool to boost users
LinkedIn will now let its users ‘follow’ and receive updates from people outside their personal contact list, as the business-based social network looks to boost user engagement on the site.
Gourmet Burger Kitchen app rewards loyalty with free food
Gourmet Burger Kitchen (GBK) is set to launch a smartphone app with an online gaming element, as the restaurant chain looks to boost its digital reach.
Waitrose Twitter contest prompts wave of middle class jokes
A Twitter campaign from Waitrose has become the subject of ridicule this week, once again sparking the debate as to whether there’s ‘no such thing as bad publicity’ on social media.
Right to reply: ‘Botched’ Waitrose Twitter campaign boosts its 'snob' value
As reports suggest that Waitrose’s “botched” Twitter campaign has made the brand a “laughing stock”, Jason Woodford, CEO of digital marketing agency SiteVisibility, gives the campaign a ten out of ten and suggests this has reinforced Waitrose’s brand values of quality and excellent service as a key point of differentiation from the other grocery chains.
Right to reply: ‘Botched’ Waitrose Twitter campaign boosts its ‘snob’ value
As reports suggest that Waitrose’s “botched” Twitter campaign has made the brand a “laughing stock”, Jason Woodford, CEO of digital marketing agency SiteVisibility, gives the campaign a ten out of ten and suggests this has reinforced Waitrose’s brand values of quality and excellent service as a key point of differentiation from the other grocery chains.
HootSuite buys Seesmic for $16m
HootSuite has bought Seesmic for $16 million, as the firm looks to strengthen its social media management platform.
Rich media display ads ‘3 times more effective than traditional banners’ (Infographic)
Desensitised to standard display advertising, consumers now spend 74% more time engaging with rich media ads, according to new research.
GoDaddy crash hits thousands of small business sites
One of the world’s largest web hosts and internet domain registrars GoDaddy.com was down for several hours on Monday, affecting thousands of small businesses.
Twitter offers ad targeting based on user interests
Twitter has launched interest-based ad targeting for Promoted Tweets and Promoted Accounts campaigns letting brands target micro-bloggers based on like-minded groups of followers and their friends.
Obama crashes Reddit after hosting Q&A
US President Barack Obama fronted a surprise ‘Ask Me Anything’ chat with the public on Reddit this week, as he gears up for his re-election campaign. The move sparked a flood of traffic that crashed the popular bulletin board site.