Twitter boosts native ads with Namo Media buy
Twitter has bought another ad technology firm- Namo Media, as the newly listed social network looks to boost its appeal to advertisers.
Hashtags to replace TV commercials? Xbox One adds Twitter trends to TV listings
In one fell swoop, Microsoft has become Twitter’s biggest interactive TV partner. Xbox One is adding a raft of new apps including Twitter and Vine, as Microsoft gets serious about social TV integration on its next generation console.
The myths of social sharing: Facebook and Twitter ‘are not the biggest sharing platforms’
Most social sharing happens via ‘copy and pasted’ links shared over iPhones and iPads- not via Facebook likes and Twitter retweets, according to this new infographic from Radium one looking at the six biggest myths about how content spreads across the web.
Marketing in the moment: Ten tips from Twitter (infographic)
With the World Cup less than two weeks away, Twitter has revealed ten steps to create marketing in the moment as brands looks to get their messages to the right people at the right time.
Nike and Samsung beat World Cup sponsors for video shares
Nike, Samsung and Castrol top the chart of the most shared World Cup focused video ads, ahead of brands that are official sponsors of the tournament, according to a new report from Unruly.
What is the world’s most valuable brand? (infographic)
What is the world’s most valuable brand? According to the latest Millward Brown data, the first place in no longer occupied by Apple, which has been overtaken by a more aggressive Google, currently valued at $159B. This infographic from FinancesOnline presents the top 10 most valuable brands of 2014 that also tries to explain the … [Read more…]
Marriott offers loyalty points for social shares
Hotel chain Marriott Rewards has launched a PlusPoints program that rewards loyalty program members 250 points for each Facebook ‘like’ or Twitter ‘follow’.
Social media support ‘growing for Scottish Independence’
Scottish nationals calling for a ‘yes’ in the upcoming referendum on independence dominate online sentiment with the official hashtag, #indyref, according to new data.
Unilever makes peace with CND over logo
Unilever is donating to the Campaign for Nuclear Disarmament (CND) for use of its iconic symbol, after pressure from peace campaigners over its latest Axe and Lynx ‘Peace’ adverts.
Scarier than a clown? New McDonald’s mascot terrifies Twitter
McDonald’s latest mascot ‘Happy’, aimed at promoting healthy eating for children, has caused a stir on social media for all the wrong reasons- with many judging the character as ‘terrifying’.