Twitter fail: KLM apologises for offensive Mexico World Cup tweet
Dutch airline KLM has been forced to apologise for joke tweet following Netherlands’ victory over Mexico at the World Cup.
Facebook’s secret experiment on users comes under fire
Facebook has come under fire for conducting a secret experiment on some of its users, manipulating their news feed to see how they would react emotionally.
Google+ data and photos dropped from search results
In a surprising move, Google is dropping profile photos and Google+ circle counts from its search listings, as the search giant appears to be dialling back on its social media strategy.
Tumblr case study: Samsung Tumblr blog pushes Galaxy camera content to other social networks
Samsung wanted to create a destination that could show off its GALAXY Camera and generate buzz among photographers and tech fans on four major social networks. This case study looks at how the electronics giant used Tumblr’s API as a central hub to push images to Twitter, Facebook, and Pinterest, getting a 70% increase in … [Read more…]
Cannes Lions Day Six: P&G and Martin Sorrell talk ad creativity
Day six of Cannes Lions featured some of the biggest players in digital marketing, including Procter and Gamble’s global brand building officer Marc Pritchard; WPP’s Sir Martin Sorrell, Twitter’s Dick Costolo and Viacom’s Philippe Dauman. Also, a special looks at McDonald’s advertising with speaker’s including McDonald’s Matt Biespiel, TBWA’s Rob Schwartz and Leo Burnett’s Mark … [Read more…]
“Give us your dough”: Hackers hold Dominos Pizza to ransom
Dominos Pizza has become the latest victim of a hack attack for their French and Belgian sites, with the perpetrators demanding a ransom of €30,000 or they will expose their customers address (and their favourite toppings).
The value of a social share: Socialbakers ditches ‘engagement rate’ for ‘interaction rate’
Social media monitoring firm Socialbakers is switching its metric of choice, now favouring ‘interactions’ (absolute number of likes, comments, and shares) over engagement rate (interactions divided by audience) when looking at brand success on the likes of Facebook, Twitter and YouTube.
Cannes Lions Day One: Patrick Stewart talks digital
Often called the world’s biggest ad festival, the annual Cannes Lions International Festival of Creativity has kicked off this week. This video offers highlights the seminars on the first day of Cannes Lions 2014, featuring clips of Sir Patrick Stewart with Twitter, Prasoon and Piyush Pandey, Marcel Desailly and Michael Lebowitz from Big Spaceship.
Taming the Twitter beast: 10 marketing tips to avoid a #fail
Twitter’s new life as a public company could make the social network a major rival to Facebook for ad cash, but only if it can make the most of its live event–orientated audience data. Robin Langford, Editor at Netimperative, looks at the future of Twitter as it matures into a serious ad platform.
Twitters’ biggest TV moments: Superbowl and Breaking Bad get most tweets
This past TV season saw many US programs launch beyond the screens we web users watched (and tweeted about them) on social media. This study from Nielsen looks at the top Twitter moments form the past years TV season in the US.