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What gamers really think: VR needs killer app and micropayment acceptance

February 15, 2018

Just 5% of gamers intend to purchase a VR headset this year, but many accept ‘pay to win’ micropayment models as the norm, according to a new report.

Content, Mobile, News, Social content, Facebook, games, infographic, Twitter

Doritos suffers social media backlash for ‘lady-friendly’ crisps

February 8, 2018

Doritos has announced plans for crisps specially designed for women… and suffered a social media backlash as a result.

Content, Social advertising, global, media, Twitter, UK

Kia ‘takes over’ Waterloo Station with VR marketing campaign

February 7, 2018

Kia is showcasing the new Stinger car model at London Waterloo in one of the car maker’s largest marketing activations to date.

Ads, Content Facebook, marketing, media, Twitter, UK

Amazon Go finally opens to public: A supermarket with no checkouts

January 22, 2018

Amazon has launched its first cashier-less grocery store, dubbed Amazon Go, after a year of tests.

E-commerce, Mobile Amazon, retail, smartphones, technology, Twitter

Cryptocurrencies slump as Asia tightens regulations

January 17, 2018

Bitcoin’s price fell below $10,000 as a dramatic sell-off of all cryptocurrencies entered its second day, amid fears over tighter regulations in Asian markets.

E-commerce, Regulation China, global, government, Regulation, Twitter

YouTube axes projects with vlogger over ‘suicide forest’ video

January 12, 2018

YouTube has suspended projects with US internet star Logan Paul following his controversial video showing the body of a suicide victim.

Content, Regulation, Video, Viral content, Google, Twitter, video, YouTube

Gumtree ramps up safety features for sellers and buyers

January 11, 2018

Gumtree has introduced major updates to the sites Help Centre, improving the way that customers access safety advice and messaging.

E-commerce, Regulation email, marketing, security, Twitter, UK

Facebook planning standalone AR messaging device ‘Portal’?

January 11, 2018

Facebook is rumoured to be launching an augmented reality video device this year, according to reports.

Mobile, News, Social Facebook, technology, Twitter, UK, video

Irn-Bru recipe change sparks social media storm

January 10, 2018

Irn-Bru has been forced to respond to social media storm with week after it was revealed that the soft drink brand was changing its recipe, with the sugar content halved and artificial sweeteners added.

Content, E-commerce, News, Social content, media, Twitter, UK

Golden Globes: What generated most social buzz at the TV awards? [INFOGRAPHIC]

January 9, 2018

After the 2017 harassment scandals rocked Hollywood, this year’s Golden Globes were under close scrutiny to see how the industry would respond. New data from 4C Insights looks at social media engagement, and why hashtags #TimesUp and #WhyWeWearBlack became so popular.

Mobile, News, Social Facebook, infographic, media, Twitter
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