Viewability tips: One million impressions, zero eyeballs?
Can marketers really trust viewability metrics? Steve Doyle, InSkin Media looks at the stats…
technology
Yahoo unites programmatic ads under BrightRoll brand
Yahoo has moved all its programmatic ad technology under its BrightRoll brand to offer clients and more joined up automated ad service.
Top tips: How can data quality help marketers overcome familiar barriers?
Rebecca Hennessy, Experian Data Quality’s Head of Marketing, details the four common problems that marketers face today, explaining how a well-developed data strategy can help to overcome these challenges and drive better outcomes.
Google ‘charges advertisers for fake YouTube views’
Google has been accused of charging AdWords advertisers for YouTube clicks even when its own systems have correctly identified the viewer as a bot, according to new research.
Case study: OMO ‘Fast Maths’ app educates South African kids
South Africa may have one of the lowest maths literacy rates in the world, but it’s up there when it comes to tech literacy – the market boasts 86% mobile penetration. Using the latter to boost the former seemed a good opportunity – and laundry brand OMO, with a stated purpose of unlocking human potential … [Read more…]
Measuring success: Half of digital execs say IAB viewability standards are ‘inadequate’
Measuring success and failure of display ads is crucial for digital marketers- but are the metrics truly accurate? New research suggest that the current IAB viewability standards are ‘inadequate’ and inconsistent approaches across vendors is the industry’s biggest issue.
Women’s Institute marks 100 years with ‘tWItterstitch’ campaign
The National Federation of Women’s Institutes (NFWI), the largest voluntary women’s membership organisation in the UK, celebrates its centenary today (September 16, 2015).
‘Silicon roundabout’ 8 times denser than closest rival outside London
East London’s ‘Silicon Roundabout’ is home to a greater density of technology firms than any other location in the UK, from Manchester to Glasgow – and hosts 70 times the density of tech firms in Cambridge’s world-renowned hub, according to new research.
Do free products influence bloggers’ reviews?
Video bloggers are becoming increasingly popular, and their opinions can really make or break brands sales. As a result, many brands are keen to shower popular bloggers with free products to review- but does this encourage favourable reviews? A new report says no…
Train operator uses Big Data to ‘avoid delays that haven’t happened yet’
In a sign of things to come, a Swedish train operator is using new technology that employs big data to predict the entire commuter train system two hours into the future.