Three installs mobile ad blocker at network level
In a shock move, Three has become the first mobile operator to block ads at a network level.
technology
Top mobile video tips: The route to improved brand engagement
With mobile video coming firmly to marketers’ attention as the format gains saliency, many will be considering both how (and why) they should exploit the technology to convey advertisements and brand messaging to audiences on their handheld device. Will Proops, Global Head of Revenue at Axonix looks at how mobile video can provide brands with … [Read more…]
Google ‘Jigsaw’ to solve internet’s hardest puzzles
Google’s former internet think tank, Google Ideas, has been transformed into a separate technology incubator called Jigsaw.
Apple Vs FBI: Tim Cook defies order to decrypt iPhone
Apple has been ordered to help the FBI to unlock the iPhone of one of the San Bernardino shooters, but the firm says it will oppose it, calling it an ‘unprecedented step which threatens the security of our customers’.
The next 100 years: Underwater cities, virtual reality and space colonies await
Super-skyscrapers which will dwarf the Shard, under water bubble cities and origami furniture are all likely to be reality in 100 years’ time, according to a new report.
O2 starts selling customer tube journey data to advertisers
O2 customers will have their London Underground journeys anonymously tracked and analysed by advertisers, as the mobile operator looks to expand into big data.
Falling out of love: Smarter marketing needed to engage jaded Valentine’s Day shoppers
The number of UK adults planning to buy Valentine’s Day gifts or cards has dropped to 45% from 50% last year – the equivalent of 2.5 million people – according to new research.
Super Bowl stats: Ads accounted for 22% of entire broadcast
Super Bowl 50 was the second most cluttered game ever, with 49 minutes and 35 seconds of advertising and promos, accounting for 22% of the total broadcast, according to new research.
Eagles vs. Drones: Police to use birds of prey to take out illegal devices?
The Metropolitan Police in the UK is considering using eagles to take out drones operated by criminals, according to a news report.
IBM boosts IoT tools with Weather Company buy
IBM has bought the Weather Company as it makes gains in its IoT capabilities.