Guest comment: Why flexibility is business critical
John White, managing director of Radical Company, looks into the four areas businesses must consider when embarking on a digital transformation project to protect against failure.
technology
Facebook to penalise ‘clickbait’ articles on newsfeed
Facebook is taking measures to supress so-called ‘clcikbait’ articles on peoples newsfeeds (stories with intuiging headlines but little newsworthy content), instead favouring “authentic stories”.
Top tips: Common mistakes businesses make when investing in new technologies – and how to avoid them
In this digital age, there’s a perception that investment in the latest disruptive technologies will equip businesses with everything they need to stay relevant and competitive. However, Rudi de Sousa, CTO at software engineering consultancy YLD, explains how there are several flaws in this approach – not least because innovation is about far more than … [Read more…]
Mind the gap! Data disconnect emerges as UK creatives’ greatest challenge
Getting brands to share data insights is the biggest challenge to UK creatives, according to new research.
Lead validation tips: Why you could be letting big sales slip through the cracks
Lead validation is the process of separating sales leads from other non-sales inquiries. Aaron Wittersheim, COO at Straight North conducted a study that highlights how critical separating these two sales is in determining if an online campaign is successful.
Amazon announces UK tests for delivery drones
Amazon today said that it has reached agreement to partner the UK government in tests to explore the viability of delivering small parcels by drone. This is the first time such tests will be allowed in Britain. A cross governmental team supported by the Civil Aviation Authority have allowed Amazon to test three key aspects … [Read more…]
The next Pokemon Go? Ordnance Survey seeks GeoTech start-ups
Geovation, an Ordnance Survey (OS) initiative supporting corporations, SMEs, start-ups and individuals using geospatial technology and data to create innovative new products and services, invites applications for the next batch of Geovation Programme members.
Digital divide: 7.5m Brits left behind in the digital revolution
The digital divide is a reality, with the UK split into not two, but three levels of engagement with the digital world: “dawdlers, devotees and day-to-day doers”, according to new research.
New ‘hyperlocal’ ad format targets people near posters
Global advertising technology firm Crimtan is working with Digital Element to offer clients new ‘hyperlocal’ ad tech that helps target specific users on the move.
Brits ‘saving 2.2 hours per month’ via apps and online tools
UK consumers are now saving an average of 2.2 hours per month thanks to disruptive apps and online tools, with over two thirds (68%) of them feeling no loyalty to traditional brands when it comes to switching for the convenience these apps and online tools offer, according to new research.