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technology

Augmented reality and adaptability “biggest digital transformation trends for 2017”

December 7, 2016

Augmented and virtual reality could revolutionise the business world, but adaptability will be key to success, according to a new report looking into the biggest digital technology trends in the upcoming year.

Ads, Content, Mobile, Social, Video apps, marketing, technology

2017 marketing data trends: Machine learning, IoT, and real-time streaming

December 7, 2016

Big data continues to be the fastest-growing segment of the information management software market.

Ads, Content, Mobile, Social, Video analytics, marketing, security, sport, technology

Trump-supporting news site Breitbart blocked by ad exchange

November 28, 2016

Major online ad exchange AppNexus has blacklisted news site Breitbart for “breaking their service rules regarding hate speech”.

Ads, Content, News, Regulation Facebook, Google, technology

IBM tests platform to embed AI bot Watson into any device

November 23, 2016

IBM has launched Project Intu, an open platform designed to let developers embed its AI “Watson” functions into various end-user device form factors, offering a next generation architecture for building “cognitive-enabled experiences”.

Mobile, News retail, technology, video

Blippar turns Covent Garden into augmented reality wonderland for Christmas

November 21, 2016

Visitors to Covent Garden can experience the Christmas shopping spree of the future this festive season as the area transforms into the world’s first augmented reality (AR) retail district in partnership with pioneering AR app Blippar.

E-commerce, Mobile Android, brands, Christmas, retail, technology

Is ‘Buster the Boxer’ John Lewis’ most emotionally engaging festive ad?

November 18, 2016

John Lewis’ “Buster the Boxer” ad is more emotionally engaging than the previous five editions and all other ads from the retailer, according to new research.

Ads, Video, Viral technology

Digital disruption: Half of UK businesses “will not exist in current form by 2021”

November 17, 2016

Digital disruption is the biggest challenge faced by organisations today, with almost half (44%) of business leaders believing their organisation will not exist in its current form by 2021, according to new research.

Ads, News financial services, global, Google, retail, technology

Big data: A critical enabler or a crippling barrier?

November 15, 2016

Mark Inskip, Global CEO, Kantar Futures looks at the changing role of marketers and the growing influence of technology on skillsets within marketing departments.

Ads Facebook, global, marketing, technology

Plan, nurture and persuade: Three steps to retail personalisation

November 14, 2016

Alexandra Frith at Retail Pro International looks at how in today’s ultra-competitive retail environment, retailers can personalise their customer’s experience to achieve e-commerce success.

Ads, E-commerce ecommerce, media, retail, Search, technology

Did Facebook news filtering help Trump win? Zuckerberg denies “crazy” social media bias claims

November 11, 2016

Mark Zuckerberg has hit back against claims that soical media filtering helped Donald Trump win the US Presidential election, by tailoring personal newsfeeds to fit the views of users, rather then suggesting opposing perspectives.

Content, News, Social Facebook, global, government, media, technology
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