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technology

Rise of live streaming: Middle East and Africa leads the way in global stats

August 31, 2017

Live Streaming services such as Periscope and Facebook Live have become hugely popular worldwide, with the Middle East and African region the biggest adopters of the new technology, according to new data.

Video brands, Facebook, global, technology, Twitter

The augmented worker: Hololens ad showcases industrial future

August 30, 2017

Visual Design Studio Soluis has worked with Microsoft HoloLens to showcase its “Augmented Worker”, a system that is being developed for the manufacturing and construction industry.

News, Video, Viral Microsoft, technology, video

Amazon slashes Wholefoods prices by up to 43% on first day

August 29, 2017

Amazon has cut prices on a range of products at its newly-acquired Whole Foods grocery chain it bought for £10.7bn earlier this year.

E-commerce Amazon, retail, technology, UK

Hellmann’s targets millennials with direct to consumer model

August 29, 2017

Unilever’s dressings brand Hellmann’s has begun testing a new direct-to-consumer model with on-demand delivery service Quiqup in a collaboration connected by Unilever Foundry.

E-commerce brands, global, retail, technology

Taboola partners Getty Images to give marketers “creative testing” tools

August 25, 2017

Marketing technology platform Taboola has struck a partnership with Getty Images to help clients pair images with their content discovery campaigns.

Ads content, images, marketing, technology

Virtual tours and digital assistants: UK holidaymakers think future of travel lies in tech

August 22, 2017

Travel companies need to embrace new technologies such as artificial intelligence (AI), virtual reality (VR) and augmented reality (AR) to create a more immersive and enjoyable travel experience for holidaymakers, new research suggests.

Ads, Mobile technology, Travel, UK, video

GroundTruth sees rise in global demand for location data

August 21, 2017

Global location tech company GroundTruth (formerly xAd has seen a 35% QoQ revenue growth as major brands like L’Occitane and Timberland put more budget towards location-based marketing.

Ads, Mobile brands, global, marketing, technology

Next’s ‘Kodak moment’ shows open goal for machine learning in retail

August 21, 2017

Next is facing a ‘Kodak moment’ according to analysts at Berenberg, suffering from the effects of a ‘wait and see’ attitude towards the e-commerce shift which they were early to identify but slow to adopt.

Ads, E-commerce retail, technology

Top data and creativity tips: Art for ads’ sake!

August 18, 2017

Rather than tracking down victims like a ruthless serial killer, it’s time to dial down the data-fuelled ad tech machine and think more creatively and relevantly, says Collective’s Creative Director Alex Burn.

Ads, Content advertising, content, Google, media, technology

Young women hold ‘vote of no confidence’ over career in tech

August 15, 2017

There is a a worrying crisis in confidence among young women with regards to their digital skills, with the majority feeling less qualified than their male counterparts, according to a new survey.

Uncategorized media, technology, UK
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