technology
Guest comment: How AI is guiding the new customer experience
Today’s consumers have become accustomed to having instant gratification at their fingertips and businesses don’t always have the technology to facilitate the desired level of service. Ryan Lester, the director of customer engagement technologies at LogMeIn examines the gap between customer expectations and the customer experience many businesses provide, how AI is shaping the new … [Read more…]
Ikea downsizes with high street store and 24 hour deliveries
Furniture retailer Ikea plans on opening a string of smaller high street stores and starting a 24-hour delivery service due to the number of online shoppers buying goods around the clock.
Top tips: How companies can create data-driven customer experiences that feel personal
A recent survey indicated that only 40% of personalised marketing messages actually feel personal to the recipient. Geri Tuneva, Director of Demand Generation at Qubit, discusses how personalisation can be deployed effectively to make the most out of personalisation techniques, providing insight into techniques that make this possible and siting their work with Mothercare as … [Read more…]
Will artificial intelligence create more jobs than it destroys?
Artificial Intelligence could create around 7.2m jobs in the UK over the next 20 years, essentially cancelling out potential job losses, according to a new study.