Return Path ‘Email Diagnostic’ tool targets better Gmail inbox reach
Email marketing firm Return Path has launched a new analytical solution that helps email marketers combat declining inbox placement at major mailbox providers, including Gmail.
technology
5 digital challenges for the Chief Marketing Officer
More than half of global marketing leaders surveyed say they have greater responsibility for revenue growth and 61% say data acquisition is a top priority for 2014, according to new research by Deloitte and the ExactTarget Marketing Cloud, from salesforce.com.
Internet of Things ‘will shake up supply chains’
A massive rise in the number of connected devices making up the Internet of Things (IoT) will have a major impact on how the supply chain operates, according to a new report.
Disney buys YouTube network Maker Studios for $950m
Disney has bought YouTube network Maker Studios in a $950m deal that sees the iconic movie studio make a significant step towards a digital future.
Facebook to “beam internet” to developing world with wi-fi drones
Facebook plans to “beam internet to people from the sky” via a fleet of drones satellites and lasers, in a new project that will rival Google’s Wi-Fi balloon scheme ‘Project Loon’.
Adfonic rebrands as byyd with focus on ‘buy side’ of digital ads
New name reflects the natural development of byyd’s business model to focus exclusively on the buy side.
Intel snaps up wearable technology firm
US chipmaker Intel has bought Basis Science for an undisclosed sum, as the wearable technology market grows at a rapid pace.
Zynga reveals plans for NaturalMotion buy: Can games maker win back growth?
Zynga, the company behind Farmville, bought UK games maker Natural Motion last month for £317m. Now, the companies boss has explained how the embattled maker of Farmville looks to turn around its fortunes with a mobile drive.
Video viral of the week: Aliens invade bus shelter for Pepsi Max stunt
London commuters witnessed alien invasions, escaped tigers and giant tentacles emerging from a bus stop window, as part of this new video campaign from pepsi Max. See why its our video viral of the week below…
Can wearable technology go mainstream?
As more consumers carry mobile devices wherever they go, high-tech brand manufacturers are investing heavily in wearable technology- such as Google’s Glass and Android Wear and Samsung’s Gear range of smartwatches. Online monitoring firm Nielsen examines the true potential for this new breed of devices- will we all be sporting web specs in the future … [Read more…]