Magnum celebrates 25th anniversary with ‘biggest party on the Internet’
Unilever is marking the 25th anniversary of its ice cream brand with a £13m marketing campaign, including an online competition.
technology
Google outbids Facebook for fleet of Wi-Fi drones
Google has outbid Facebook to buy a company that manufactures high-altitude drones, part of the technology giant’s efforts to bring internet access to far-flung corners of the world.
IBM boosts ad tech with Silverpop acquisition
IBM has bought personalised ad technology firm Silverpop for an undisclosed sum, as the software giant looks to take on rivals such as Oracle and Salesforce in growing marketing automation sector.
Facebook ditches integrated mobile messenger with separate chat app
Facebook is making a major push towards mobile messaging following its $19bn purchase of WhatsApp, replacing the chat features in its existing apps with a standalone version.
Catastrophic Heartbleed Bug affects two-thirds of the internet’
In one of the biggest global web security risks yet seen, a huge flaw in network protection software may have let hackers steal the user data it’s meant to guard, leaving around two thirds of the entire internet (and most of its users) at risk.
Condé Nast Britain uses ‘native programmatic’ ads from RadiumOne
Condé Nast Britain has signed a deal with RadiumOne that will see it using a ‘programmatic native’ approach – using RadiumOne’s technology to programmatically extend the reach of its titles’ content and sponsorships to reach connected audiences across all platforms and devices.
Gmail tests ‘snooze button’ for important emails
Google is testing a Gmail update that will; incorporate a ‘snooze’ feature, helping users ensure they don’t miss important emails, according to a new report.
Luxury store Achica begins ‘1:1 personalised customer experience’ online
Members-only luxury lifestyle store ACHICA is embarking on a new digital drive to bring a one-to-one level of communication with its customers, via a long-term partnership with communications technology firm Sailthru.
10 reasons why people follow brands on Twitter (infographic)
Most Twitter users now follow a brand on the social network- but what drives real engagement with customers on a social network. This infographic from Twitter looks at why people follow brands and identifies major opportunity gaps waiting to be filled by brands that can develop engaging accounts.
The Rubicon Project begins trading on stock market
Advertising technology company The Rubicon Projecthas started trading on the New York Stock Exchange under the “RUBI” ticker.