Facebook’s new web-wide ad platform Atlas has partnered with Kenshoo to provide marketers with accurate reporting and optimisation for search campaigns by combining Atlas’ tracking with Kenshoo’s campaign management solutions.
Mobile ad company Millennial Media has snapped up real-time bidding firm Nexage for $107.5m.
Budweiser is testing a Facebook campaign letting fans send vouchers for free Bud Lights to people celebrating special occasions.
Microsoft has axed a further 2,100 jobs as the software giant looks continues its plan to cut 18,000 jobs, representing 14% of its workforce.
Apple has launched its iOS 8 operating system for iPhones and iPads today, but key new fitness features have been delayed after the discovery of a software bug at the last minute.
Age is no predictor of digital behaviour, with factors such as economic clout and cultural characteristics giving away far more clues to advertisers looking to target audiences, according to new research.
Due to the evolving nature of commerce, retailers’ profitability is being adversely impacted by customer demands for ever-increasing options around instant gratification across different channels and fulfilment systems, according to a new report by IMRG and Hitachi Consulting.
Lawrence Horne, UK Director, Say Media looks at how incredible creativity in digital media is being unlocked by technology and how the intersection of technology and publishing is what’s driving the media companies of the future.
Leading German media group, OMS has selected StickyADS.tv as exclusive vendor for in-text video rolls.
Facebook is testing a SnapChat style feature for status updates, as the social network continues to emulate the success of chat apps.