Barbie dolls get wired up to web
Mattel has launched the first Internet-connected version of its iconic doll Barbie, capable of having a conversation with their owner.
technology
Lego overtakes Ferrari as ‘most powerful brand’
The success of The Lego Movie has propelled the Lego brand to the number one top spot, overtaking Ferrari.
Ecommerce tool eSellerPro rebrands as Volo
eSellerPro, an ecommerce ERP solution, today announced it is rebranding as Volo following a period of growth.
White paper: Programmatic TV for the sell side demystified
As TV ad sales follow wed ads into automation, what do broadcasters and cable operators need to know about programmatic technology? This new white paper from SpotXchange tackles this burgeoning trend for the sell side.
Web stat firms Kantar and ComScore join forces
ComScore has formed a strategic alliance with Kantar outside of the US, in a financial deal that will see the two combine their products, data assets, technology, research and relationships.
Axonix launches first ‘white label’ ad exchange for brands
Axonix, a mobile ad exchange backed by Telefónica and affiliates of Blackstone’s GSO Capital Partners, has o launch the industry’s first technology platform that enables any organisation to launch their own mobile ad exchange.
Samsung warns smart TVs sell private conversations to advertisers
Samsung is warning customers to avoid discussing personal information in front of their smart television set, explaining how its voice recognition system will not only capture private conversations, but also sell them onto third parties.
Madonna premieres music video on Snapchat
Madonna has premiered her music video using the Snapchat app, the first high profile artisit to do so, but many fans had trouble finding it.
Apple to launch first Android app?
Apple could finally launch a music streaming service in June with its newly acquired Beats app. In an unprecedented move, a new report suggest it it may even launch the app on rival Android platform.
Google and Uber to become rivals?
Google is developing its own car-sharing app, while Uber is building its own self-driving cars, setting the two partner companies on a potential collision course.