Search Archives

Apollo 11 anniversary: Which Astronauts are winning the social media race?

July 23, 2019

As the world marks the Apollo 11’s 50th anniversary of landing on the moon, new data looks at which astronauts are most talked about on social media today.

‘Blazing rows and bedroom chatter’: Google smart speaker recordings leaked

July 15, 2019

Google is investigating the source who leaked information about how it reviews and transcribes recordings from Google Home smart speakers and Google Assistant virtual assistant.

TV ad report: most viewers have second screen nearby

June 27, 2019

Three quarters of UK viewers (75%) have second screen devices nearby when watching TV, making TV a primary driver of digital activity for direct to consumer (DTC) brands, according to new research.

Car buying trends: Location data key to converting browsers into buyers

June 17, 2019

There are stark differences between the online and offline habits of new car buyers, with findings showing that brands must understand which dealerships customers actually visit in order to make audience targeting more effective along the journey to buying a car.

Video viral of the week: Momondo unites 61 strangers to form connecting tattoo

June 14, 2019

Travel firm momondo has launched a new video ad campaign that bringing the world together in the form of a single-line tattoo from 61 people from around the world.

Toy retailer The Entertainer embarks on digital push

June 12, 2019

Toy retailer The Entertainer has improved online sales by 32% since the introduction of their new website, developed by LiveArea.

Sustainable fashion: New opportunities for online retailers

June 10, 2019

Over half of consumers in the UK and US want the fashion industry to become more sustainable, calling for reduced packaging and fair pay for workers among their top demands.

Yext offers ‘Brand Verified Answers’ in search listings

June 6, 2019

Online brand management platform Yext has launched a new tool that lets brands provide answers to consumers online.

SEO trends: Page speed and new web tech boosts Google rankings

May 16, 2019

Websites that rank higher on Google tend to load faster and provide a smoother user experience on mobile according to new research.

Case study: Astound Commerce helps Cotton Traders boost mobile conversion rate 24.8%

May 16, 2019

One of Britain’s most successful home-grown multi-channel retailers, Cotton Traders, has improved its mobile conversion rate and reduced checkout abandonment with a new ecommerce platform from digital commerce agency and systems integrator Astound Commerce.