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Can your site pass Google’s ‘mobile friendly’ test?

March 30, 2015

This month, Google revealed it was going to start penalising websites that were not mobile-friendly but relegating them on mobile search results. Now, the web giant has revealed further details on how companies can avoid vanishing from their rankings with a handy online testing tool.

Mobile, Search Google, Search

Magnetic wins patent for search retargeting technology

March 26, 2015

Digital advertising technology company, Magnetic has received a patent for its search retargeting technology.

Search advertising, Europe, media, Search, technology

Baidu self-driving cars on streets by year end

March 24, 2015

Baidu announced that its long awaited self-driving car would be out within the year, as the Chinese search giant looks to stake its claim on the upcoming smart car sector.

News China, Maps, Search, technology

Bigger than Panda? Google ranks mobile-friendly sites higher on search

March 18, 2015

Google is updating its search algorithm to reward mobile optimised sites with higher rankings… but only on mobile search results.

Mobile, Search Google, Search, smartphones, Twitter

Android gets smarter with Google Now integration

March 18, 2015

Google Now is opening up its API to all developers, in a move that could make the services smart cards start to replace apps.

Mobile, Search Android, apps, Google, Maps, Search

Yahoo on course for $1bn mobile-ad revenue this year

March 13, 2015

The resurgence at Yahoo continues, with new data showing the firm made $768 million in mobile-ad revenue last year and may be on track to join other tech giants in exceeding $1 billion this year.

Ads, Mobile advertising, analytics, apps, Search, video

Creating online promotions that get sales (not just brand love)

March 10, 2015

The retailers that consumers love are not always the retailers they buy from. New research from Rapid Campaign shows that promotions really do affect consumer behaviour.This infographic explains what kinds of promotions to use to turn brand love into sales.

Ads, E-commerce email, infographic, Search

Top tips: Why imitation is better than innovation when creating a great online retail experience

March 9, 2015

There’s no need to trailblaze when planning your ecommerce channels and strategy to your physical stores, simply learn from the best practice that’s out there, says Kevin Sparks, Commercial Director at FACT-Finder.

E-commerce ecommerce, retail, Search

Google takes car insurance comparison shopping site to US

March 9, 2015

Google has launched a comparison shopping service for car insurance in the US, two years on from its launch in the UK.

E-commerce, Search agencies, Europe, Google, Search, UK

Millennials prefer traditional digital channels over social media for retailer promotions

March 6, 2015

Young UK consumers are more likely to engage with promotions on retailer websites rather than Twitter and Facebook, according to new research.

Ads, E-commerce, Social brands, email, Facebook, media, Search
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