Only 9% of people now visit high-street travel agents
The future of the high-street travel agent could be under threat, as a new report finds that only 9% of UK holidaymakers now visit travel agents to book their holiday.
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82% of companies “Google themselves” to check reputation
Google has become an integral tool for businesses wanting to suss out their client-appeal, with 82% of companies admitting to Googling themselves as part of company image control.
Smart shopping: 7 in 10 want AI to transform their shopping experience
Seven in 10 (70%) consumers both know about artificial intelligence-based (AI) technologies and believe they can transform their shopping experience – but 66% have yet to come across them in a retail environment, according to new research.
LinkedIn sets new ‘active status’ for users by default
LinkedIn has launched a new feature called ‘Active Status’, a green circle that shows when a user is online and available to chat via the LinkedIn Messaging platform.
Pinterest launches autoplay video ads: Cheetos and Universal first to sign up
Pinterest has opened up its Promoted Video with Autoplay to all advertisers, after running a successful test phase.
Google Play starts downranking poor quality apps
Google Play has started down ranking poorly performing apps, making them harder to find on the app store.
Hearing your audience: the rise of social media listening
The importance of social media isn’t to be underestimated, but with so many messages to cut through, how can businesses ensure their voice is the one that’s heard? It all begins with listening, as Sylvia Jensen, Senior Director for Oracle Marketing Cloud, explains why social listening is key to the success of a social media … [Read more…]
Top agency hiring tips: Rules for outsourcing your marketing management
Keren Lerner, founder and managing director of Top Left Design outlines the key rules for business owners looking to outsource their marketing management, from when it’s time to outsource, to getting the right agency on board.
Visual IQ gives brands ‘people-based insights’
Visual IQ has partnered with data management platform Lotame, to deliver people-based marketing insights.
Snapchat adds creative tools: Web links, backdrops and voice filters
Snapchat is allowing all users to add links to their Snaps, along with a series of creative tools including the ability to change backdrops and voice sounds.