The British Retail Consortium (BRC) has found more than one in 10 shops in the UK’s town centres were empty in October as retailers were suffering rising costs and stagnating sales. Adam Stewart at Rakuten’s Play.com, looks at why a strong multi-channel strategy is becoming more important.
Tracking the customer journey beyond the last click has long been a key goal for marketers. In the second part of the series looking at how advertisers can use data to improve their affiliate campaign, Matt Swan, Client Strategist at Affiliate Window, turns his focus turns to monitor the quality of customers driven through the … [Read more…]
Digital customer engagement agency Underwired has been appointed by Marks & Spencer to work with its eCRM team.
Digital customer engagement agency Underwired has been appointed by Marks & Spencer to work with its eCRM team.
Online retail spending in the US reached $41.9 billion for the quarter, up 15 percent versus year ago, according to new data.
Samsung’s Galaxy S3 has outsold Apple’s iPhone 4S for the first time, becoming the world’s best-selling smartphone during the third quarter of this year, according to new data.
Nuffield Health has joined with Marie Claire to run a print ad embedded with a near-field communications (NFC) tag, giving readers access to additional content on their smartphones. It is the first time that a UK magazine has used the technology.
Nuffield Health has joined with Marie Claire to run a print ad embedded with a near-field communications (NFC) tag, giving readers access to additional content on their smartphones. It is the first time that a UK magazine has used the technology.
This week marked the launch of the UK’s first 4G spectrum from mobile operator Everything Everywhere (EE). In addition to its impact on mobile media consumption, Steve Hurn, CEO of Reevoo, argues that this is brilliant news for the retail sector, as it will facilitate an even better browsing and buying experience for mobile shoppers.
Apple has overhauled its management team and announced that two top executives are to leave the company, in a move that could signal a major culture change at the technology giant.