TFL denies plans to sell London tube passenger’s wi-fi data to advertisers
Transport for London says it collects Wi-Fi connectivity data to “better understand journey patterns and improve services”.
retail
Small firms benefit from selling through Amazon, Etsy, or eBay in addition to online stores
Nearly 70% of online shoppers prefer to purchase through Amazon, Etsy, eBay or other online marketplaces, and small business owners may reap big benefits by selling through these marketplaces in addition to their online stores, a new survey suggests.
Google and YouTube star Colin Furze demonstrate how “Everything starts with a search”
Google has struck a video partnership with the inventor, influencer and stuntman Colin Furze that demonstrates the weird and wonderful world of search.
5 predictions for the future of retail
Chatbots, messaging apps and voice enabled devices will also start to become a key element of brand communication, according to a new report looking into the future of retail.
Email fail: Amazon mistakenly sends baby registry emails
Amazon sent out some very confusing emails on Tuesday, telling a large number of customers that someone had bought an item off their baby registry.
The Body Shop hires Urban Airship for mobile wallet campaign
The Body Shop is working with agency Urban Airship to launch a mobile wallet pass with the latest news and signature counts for its Forever Against Animal Testing campaign.
Technology ignorance “will cost UK independent retailers dearly this Christmas”
Just 7% of SME decision makers surveyed in the retail sector invest in technology to meet peak periods, like Christmas, which could put themselves at a clear disadvantage against the online and high street giants.
AR measurement tool helps customers renovate kitchen, bathrooms and bedrooms
Customers looking to redecorate their kitchens, bathrooms or bedrooms can now accurately measure their rooms and start the design process quicker and easier than ever before, by using a new augmented-reality (AR) tool.
ComScore makes viewability metrics open to all for free
comScore has extended access to its free viewability measurement solution around the globe.
Guest comment: The modern customer journey
The ‘Amazon effect’ has got us all, but unless retailers really learn how to close the loop on the customer journey they will get left behind. Craig Summers, Managing Director of Manhattan Associates looks at the importance of creating a seamless, engaging customer experience from web store to shop and back again.