Nearly three-quarters (72%) of UK consumers online are concerned about the level of protection given to the personal information they share with brands and organisations online, according to new research.
Since Apple allowed ad-blocking software on iOS last year, Ad Blocking has become a key concern to marketers. New research from Global Web Index indicates that nearly 40% of the worlds web users have some sort of ad filtering program installed.
Apple has confirmed it’s giving up on making money in the mobile advertising business, and it will shut down the app network for its six-year-old iAd program on June 30th.
Formula E, the world’s first fully-electric racing series, has chosen Gigya, the leader in customer identity management, to power user authentication, login and customer data management on its websites and mobile applications.
Many shoppers use social networks to research products and favourite retailers, but there is low demand for a ‘buy’ button on social media, according to new research.
Technology companies could face fines of up to 4% of their global annual turnover under new European rules on data protection.
The vast amount of information now flowing through businesses and across the internet is unlocking the potential for innovative new technologies and business models, but will need ever more robust security and protection. Erasmus Holm, EMEA marketing director at Stibo Systems, outlines his predictions for technology trends in the coming year.
In July, Pet food brand Purina teamed up with Buzzfeed to show the unbreakable bond between man and puppy, earning 8 million YouTube views with a strong story-telling campaign.
Younger age groups are still the most likely to turn to ad-blockers. Each month, over a third of 16-24s globally say they are doing this – peaking at 42% in Europe where the issue has arguably generated the biggest headlines to date, according to new research from Global Web Index.
A secure-email firm, based in Switzerland, has paid a ransom of $6000 (£3,600) after web attacks crippled its website.