Most brands ‘would change adtech vendor if found to be unethical’
Marketers’ concerns over media buying transparency are intensifying according to new figures.
Privacy
Google drops ‘View Image’ button as part of Getty agreement
Google is removing the “View Image” button from Google Images, as part of an agreement between the search giant and Getty Images.
Transparency key to making more consumers happy with data sharing
In the run-up to GDPR, new research from the DMA and Acxiom shows that people are increasing happy about the data they share, but transparency is the key to taking this to the next level
100 days until GDPR: Most people “already happy with the amount of personal information they share”
Today marks 100 days until the introduction of the EU’s GDPR, which will radically change the way organisations have to look after our personal data. Failure to comply could lead to huge fines. New research from the DMA and Acxiom shows that people are increasing happy about the data they share, but transparency is the … [Read more…]
‘Time running out’ for organisations to train staff for the GDPR
With GDPR fast approaching, a new survey from the IDM highlights that a surprising 59% of marketers have yet to receive any GDPR-related training and half of organisations still have yet to appoint a Data Protection Officer.
The impact of AI: which countries will win and lose from machine learning?
Australia will fare best from the rise of machine learning, while UK will lose out the most, According to a new study looking into the impact of AI until the year 2030.
UK Culture Secretary mocked for launching own app
The new Culture Secretary has prompted mockery by launching a social media app named after himself.
Data concerns dominate complaints in 2017
Issues around data, privacy and its accuracy are the biggest concerns for consumers in 2017, according to the DM Commission’s Annual Report.
91% of startups admit to collecting personal data (but most aren’t data compliant)
Global startups are completely ill-prepared for GDPR, with many falling behind around consent and contingency planning, according to new research.
GDPR: UK Govt urges firms to prepare for stronger data protection laws
Fewer than half of all businesses and charities are aware of new data protection laws four months before they come into force, according to new research.