Consumers who share a brand’s content are nine times more likely to purchase and, thus, highlights how brands can tap into consumer sharing activities and signals to identify and predict new customers, according to new research.
With less than 10 days to go, Rackspace has issued a warning to underprepared online retailers that it is likely too late to protect their websites from the expected deluge of traffic on Black Friday.
Alexandra Frith at Retail Pro International looks at how in today’s ultra-competitive retail environment, retailers can personalise their customer’s experience to achieve e-commerce success.
Mark Zuckerberg has hit back against claims that soical media filtering helped Donald Trump win the US Presidential election, by tailoring personal newsfeeds to fit the views of users, rather then suggesting opposing perspectives.
Google has launched a new VR headset in the US, as the Internet giant looks to take on the like of Facebook’s Oculus Rift and Samsung’s Gear VR in the next-gen media sector.
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