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media

Sharers are buyers: consumers who share content “9 times more likely to purchase”

November 18, 2016

Consumers who share a brand’s content are nine times more likely to purchase and, thus, highlights how brands can tap into consumer sharing activities and signals to identify and predict new customers, according to new research.

E-commerce, Social analytics, brands, content, marketing, media

10 steps to Christmas success [INFOGRAPHIC]

November 17, 2016

This new infographic from European ecommerce automation platform Lengow provides top tips for success during the Christmas period.

E-commerce Christmas, ecommerce, infographic, media, Search

Is it now too late to prepare for Black Friday?

November 17, 2016

With less than 10 days to go, Rackspace has issued a warning to underprepared online retailers that it is likely too late to protect their websites from the expected deluge of traffic on Black Friday.

E-commerce Christmas, content, images, marketing, media

Snapchat “secretly” files for $25bn IPO

November 16, 2016
Snapchat smashes revenue estimates as users and messages soar in lockdown
Snapchat smashes revenue estimates as users and messages soar in lockdown

Messaging app Snapchat has filed for an initial public offering that could value the company at around $25 billion, according to a news report.

Mobile, Social Facebook, media, Twitter

Battle of the Christmas ads: Mums pick M&S as best festive video

November 16, 2016

The new Marks & Spencer Christmas commercial featuring Mother Christmas has been voted the favourite for 2016 by the nation’s mums.

Ads, Content, E-commerce, Video, Viral Christmas, media, music, UK, video

Video viral of the week: Temptations aims to stop Christmas Cat-astrophes with treats

November 16, 2016

Mars cat treat brand Temptations has launched a new Christmas video ad campaign highlighting the havoc cats can cause in the festive season.

E-commerce Amazon, Christmas, marketing, media, video

Plan, nurture and persuade: Three steps to retail personalisation

November 14, 2016

Alexandra Frith at Retail Pro International looks at how in today’s ultra-competitive retail environment, retailers can personalise their customer’s experience to achieve e-commerce success.

Ads, E-commerce ecommerce, media, retail, Search, technology

Did Facebook news filtering help Trump win? Zuckerberg denies “crazy” social media bias claims

November 11, 2016

Mark Zuckerberg has hit back against claims that soical media filtering helped Donald Trump win the US Presidential election, by tailoring personal newsfeeds to fit the views of users, rather then suggesting opposing perspectives.

Content, News, Social Facebook, global, government, media, technology

Google launches $79 Daydream VR headset

November 11, 2016

Google has launched a new VR headset in the US, as the Internet giant looks to take on the like of Facebook’s Oculus Rift and Samsung’s Gear VR in the next-gen media sector.

Mobile, News Android, apps, Facebook, Google, media

Video case study: Coke pits Hulk against Ant Man is Super Bowl smash

November 10, 2016

To mark the 2016 Super Bowl, Coke teamed up with Marvel to create a fun super- hero mash-up- pitching Ant Man against the Hulk.

Ads, Video, Viral advertising, media, Twitter, video, YouTube
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