Parenting app Mush partners Unilever brand Neutral 0%
Mush, the app launched for lonely parents, has signed its second brand partnership, with Unilever’s Scandinavian household and personal care brand Neutral 0%.
media
Right to reply: The rise of ‘fake’ news – next year could see it grow in the UK
2016 saw the unprecedented rise of ‘fake’ news with false news stories surrounding the American election creating more total engagement on Facebook compared to 19 major US news outlets combined. Dale Lovell, Chief Digital Officer at ADYOULIKE, explains why the primary reason for the rise in ‘fake’ news is money-driven, not political.
Top 10 supermarkets on Instagram: M&S UK’s favourite
M&S leads the way on Instagram in the run-up to Christmas with 497,000 followers, data from social media analytics platform Iconosquare has revealed.
Deezer teams up with Manchester United
Deezer has struck a deal with Manchester United, offering fans playlists from their favourite football stars.
Disney and comparethemarket.com get Frozen for Christmas
Price comparison site comparethemarket.com has collaborated with Disney’s Frozen to reveal two new meerkat toys.
Retailers “missing value of customer journey with last-click focus”
The majority of online retailers attribute sales solely on a last-click basis, despite data indicating marketing budgets could yield better results if spent across the customer journey, according to new research.
Video viral of the week: Polish Christmas ad melts hearts with 4m views in a week
Polish auction site Allegro attracted over 4 million YouTube views in a week with this heart-warming ad that depicts an elderly Polish man learning English. See why it’s our video viral of the week below…
Top 10 social media influencers of 2016
Social Circle, the social influencer marketing platform, has released its 2016 list of influencers using its platform to rank them according to total reach across all their social media.
Top 10 Twitter hashtags of 2016: Olympics, Trump and Pokemon Go
Twitter has revealed the top 10 trending hashtags of 2016, showing that the Rio Olympics, Us Elections and Pokemon Go were the most Tweeted topics of the year.
Near adds global consumer data into Oracle’s BlueKai Marketplace
Location intelligence platform Near is integrating with Oracle Data Cloud to make Near’s global audience data available through Oracle’s BlueKai Marketplace.