YouTube takes on US cable with $35 monthly TV service
YouTube is set to launch a live TV service in the US in the next few months that offers the four major US broadcast networks plus cable channels.
media
Which brand won the social media Oscars?
Several brands successfully took advantage of the politically charged atmosphere at this year’s Oscars with new ads, with Cadilac generating the most buzz, according to new research.
Instagram at centre stage for designers during London Fashion Week
London Fashion Week has been and gone for another season and it’s time to run the numbers and crown the social media winner. Socialbakers looks at the stats…
Social listening reveals who would win the Oscars if the public were in charge
Global media agency Carat has analysed consumer sentiment around the Oscars on social media to determine the ‘audience votes’ ahead of the big announcement being made on 26th February. This has involved aggregating data from Twitter (from the month of February) to understand the public’s favourites to win (and least favourites).
comScore brings multi-platform video measurement tool to UK
comScore has expanded Video Metrix Multi-Platform to the UK, providing a single, unduplicated measure of digital video consumption across smartphone, tablet and desktop devices to give clients a deeper understanding of how, when and where video content is consumed.
Oscars 2017: Most viewed trailers on YouTube
Ahead of Sunday’s show, YouTube has created a special-edition YouTube Movie Trailers Leaderboard which ranks the top performing Best Picture nominee trailers, including both studio channels and popular aggregators.
Hootsuite buys LiftMetrix to boost social marketing tools
Hootsuite has bought social analytics company LiftMetrix, building on the company’s recent momentum in social marketing.
The challenge of the cross-channel consumer – using Big Data to understand identity
Matthew Dunn at Experian, looks at cross channel consumer challenges and how it integrates with big data.
Zuckerberg’s manifesto: Fake news, society and the role of social media
Facebook founder Mark Zuckerberg stepped up to give a clear direction on where he sees the digital society going, and Facebook’s role within it. Talking about “building and creating social good”, Zuk’s comments came against a backdrop of a radically changing political climate in the USA, in what was as much a political message as … [Read more…]
The Saucy Fish Co. begins digital push for new frozen range
The Saucy Fish Co is marking its move into the UK frozen category for the first time with a new digital campaign created by agency Amaze.