While most tech innovations tend to revolve around making things smaller, such as wearable tech, quantum computers, and virtual reality Stephen Allen, Lightvert’s Media Director looks at how will technology shape the macro, changing the environment outside our homes and away from personal devices.
A significant number of small- to medium-sized businesses have not yet adopted social media, according to new research.
The amount spent on mobile ads in the UK is forecast to reach nearly £7bn this year, accounting for 36.6% of the UK’s media ad investment by the close of the year, according to new research.
With Mobile World Congress (MWC) over for another year, Hotwire looks at the Twitter stats to uncover the biggest trends at this year’s event.
Creative agency, Don’t Panic, has created a hero film ‘Things Guys Don’t Talk About’ for Childline, as part of its #ToughToTalk campaign, which aims to empower boys to seek support for suicidal feelings.
The NHS, the UK’s largest employer, is turning to Snapchat for a social media campaign aimed at attracting apprentices to the health service during the Government’s 10th National Apprenticeship Week.
Last week saw Snapchat become a public company, revealing some key audience usage figures in the process… including a huge audience for its NFL content.
Snap Inc, the owner of messaging app Snapchat, has gone public after months of speculation, with shares initially priced at $17, with stocks jumping 44% to US$24.48 on the first day of trading.
Facebook has seen 70% of its chatbot interactions fail, meaning that the AI couldn’t understand what users were saying and humans had to step in, according to a news report.
Snap Inc, the owner of Snapchat, is set to make its debut on the New York Stock Exchange today with a better-than-expected market valuation of $24bn (£19bn).